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VOLUME 36, NUMBER 8
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Multichannel Access: Software for a Better Customer Experience
It is no secret that today's consumer has high expectations when it comes to how and when they can contact a business. In fact, one of the reasons clinic management software has become so popular with massage therapy practitioners is they allow customers to book appointments and make payments online day or night.
A Stress & Anxiety Study
There is an indispensable component to the massage therapist and client discourse – an ever-increasingly open dialogue surrounding the cause and effect of client stress and anxiety.

Vaccines & Autism (Part 1)
It turns out chronic inflammation is the driver of autism expression. Unfortunately, those who emotionally embrace the vaccine issue rarely, if ever, consider this relationship, which hinders a rational view of the vaccine issue.
Long Term Solutions for Ganglion Cysts
Jenna, a 42 year old concert violinist, was developing significant pain in her fingers and knuckles in the palm of her hand while playing during an extremely stressful season. A physician diagnosed her condition as ganglion cysts and recommended surgery on the tendons of two fingers.

The Money-Maker Practice: How to Choose Your Location
Selecting the right location for your clinic can be a time consuming and overwhelming task, but it is one of the most important decisions you can make, whether you're starting a new practice, moving to a new location or coming to grips with the fact that you may not be in the right location.
Time-Saving Tips For Your Practice & Life
Of all the finite resources we possess, perhaps the most valuable one is time. There never seems to be enough time to accomplish everything that must be done, and all too often we sacrifice things in our personal life to meet the demands of our practice.
Treating Pain With Nutrition
Back in 1910, when D.D. Palmer published The Chiropractor's Adjuster and introduced the world to what he called the "triad of health" – thoughts, trauma and toxins – he explained that the body can only be made optimally healthy if all three aspects of health are addressed.
Live & Work Intentionally: Help Create a World of Wellness
Throughout my spa career, one of the aspects of working within the spa industry that has become more and more precious and valuable to me is our focus on intention.
Reducing Hip, Knee & Shoulder Replacements (Part 2)
In the first article in this series, "Early Detection Reduces Hip, Knee, & Shoulder Replacements," I described time tested screening procedures and perspectives as indicators of when to encourage your patients to seek further medical evaluation.

The Certified Practitioner
Certified Chinese herb practitioners often identify themselves with the credentials "LAc" (Licensed acupuncturist).

Massage in Clinical Practice Guidelines
Recently, two very important things happened in the evidence-based practice world for massage. Clinical practice guideline recommendations from conventional health care organizations included massage as a complementary treatment.
NCCAOM: A Route to National Certification
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is offering a route to achieve national certification—without having to take any of the NCCAOM exams. This is specifically for California licensed acupuncturists that meet the eligibility requirements.
End of Life Treatment
TCM looks death in the face. We do not camouflage it as if it were poisonous. "We must allow our patients to die but we cannot allow them to perish," was my first lesson the day I met my teacher as a teenager.
Does Dairy Cause Dampness?
The topic of dairy consumption was brought up at a scalp acupuncture seminar I recently attended.

The 4-Faced Troublemaker: The Frustrater (Part 2)
In my last article I talked about the rectus femoris (two-jointed puzzler) and the vastus medialis (buckling knee muscle). In this second part of the "4-Faced Troublemaker" I will discuss the vastus intermedius, fondly named the "frustrater" by Dr. Travell.
A Resting of the Soul
In my pursuit of being a skilled health care provider, I focus on reading journals, attending classes, staying current on medicinal research, and choosing the correct billing codes. However, most of us would never have started down this career path if there wasn't something more.
The Secondary Insurance Plan
I have a patient that has Medicare, but also has a secondary insurance plan that does cover acupuncture. How do I bill Medicare to get a denial so that I may bill this secondary payer?
It's All About That Ki
As an industry are we shifting too much toward a Western mind set? We strive to understand how acupuncture works using imaging and extensive studies. We spend numerous hours of our training learning Western medicine and learning to speak their language. What happened to our core though?
The Life Stage of Retirement
I am twenty-five years into my second career as a massage therapist and instructor. While I still love what I do, I cannot escape the truth that retirement is sharpening from a hazy, distant dream into a clear, impending reality for me.
The Classical Texts & Integrative Medicine
The acupuncture profession has been undergoing many changes in the past years. There has been a shift towards a more integrative approach to medicine as more hospitals include integrative departments.

The Three Types of Ankle Sprains
The majority of ankle injuries involve sprains to the supporting ligaments of the ankle. Most occur to the ligaments on the lateral side of the ankle and are generally referred to as inversion ankle sprains because it is excessive inversion that causes the sprain.

Aromatherapy & Your Clients: Selecting the Right Scent
To most, simply hearing the word "aromatherapy" brings about a sense of serenity. If you are massage therapist, these words can be music to your ears (and nose).
Valuable Adjunctive Therapies
Based on the latest CDC statistics, more than 795,000 Americans have strokes per year, 140,000 of which are lethal. Approximately 87 percent of all strokes are ischemic with an estimated health care and missed work cost of $34 billion annually.1
Nature's Vascular Back-Up Plan (Part 3)
The first article in this series described the clinically based assertion that clearing the common bile duct and assisting the flow of bile and pancreatic juices and enzymes down into the small intestine often enhances the upward flow of venous and lymphatic fluids back to the heart/ lung complex.
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