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William Esteb

Bill Esteb is a chiropractic advocate and new-patient marketing specialist with more than three decades of experience in the profession. He is the co-founder of Perfect Patients (www.perfectpatients.com) and the author of 11 books that explore the doctor-patient relationship from the patient's point of view."

Previous Articles

Website Tips to Support the New-Patient Journey

Fixing Our State Associations
March 11, 2004 (Vol. 22, Issue 06)

No Brakes
November 5, 1993 (Vol. 11, Issue 23)

Just Say No
September 12, 1995 (Vol. 13, Issue 19)

Healing Patients at the Front Desk
December 14, 1998 (Vol. 16, Issue 26)

Healing Patients at the Front Desk
August 24, 1998 (Vol. 16, Issue 18)

New Patients 101
June 12, 2000 (Vol. 18, Issue 13)

New Patients 101
May 15, 2000 (Vol. 18, Issue 11)

William Esteb

William Esteb

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Trending
Personal Injury / Legal
Medical Debt Collection Limitation Laws: A Nationwide Trend?
Medical Debt Collection Limitation Laws: A Nationwide Trend?

Recent laws in New Jersey and California represent a disturbing trend that will negatively impact a practice’s ability to collect monies from patients, as well as expose them to significant penalties if the practice does not follow the mandatory guidelines to a T. Please be aware that a similar law may be coming to your state. The time to act is before the law is passed.

Jeff Randolph, Esq.; Michael Coates
Neuropathy
Peripheral Neuropathy: The Chiropractic Opportunity Hidden in Plain Sight
Peripheral Neuropathy: The Chiropractic Opportunity Hidden in Plain Sight

With estimates showing over 30 million Americans affected by peripheral neuropathy – and a significant portion underdiagnosed – it’s increasingly likely that chiropractors are already treating these patients. What’s missing is structured recognition, comprehensive management and targeted tools to slow progression, improve function and support systemic health.

Christopher Proulx, DC, PhD(ABD), CSCS
Billing / Fees / Insurance
2026 ICD-10-CM Updates for Chiropractic Practices
2026 ICD-10-CM Updates for Chiropractic Practices

Each year, ICD-10-CM is updated on Oct. 1. For 2026, there are 74,179 total codes, with 487 additions, 28 deletions and 38 revisions. Code changes are based on date of service, not the claim submission date. Services performed on/after Oct. 1 must use the new codes. While no changes affect the common spinal or extraspinal codes most frequently used by DCs, several updates may still affect your claims – particularly for comorbidities, referred pain, or trauma cases.

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Samuel A. Collins
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