Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Palmer College Receives Historic $4 Million Gift
A Florida couple has donated $4 million to Palmer College of Chiropractic – the largest single donation from an individual or couple in the college’s 126-year history. With the gift, Palmer has far surpassed its goal of raising $25 million through its “Daring and Driven” fundraising campaign.
“As friends and admirers of Palmer College and its Florida campus, our gift is an investment in an organization – truly an economic engine – that is elevating the well-being of the citizens of Volusia County and beyond,” said the donors, who wish to remain anonymous, in a Palmer press release announcing the historic donation. “This gift will support the people who do the meaningful and important work of educating future chiropractors – the graduates who eventually go out into their communities and transform lives through their care.”
The “Daring and Driven” campaign stood at $29.8 million after the $4 million donation, aided by recent $3.3 million and $1 million donations by other benefactors, as reported in our August issue.