Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Chiropractor Dr. Alessandra Colón on "The TODAY Show"
Alessandra Colón, DC, star of the TLC reality Series “Crack Addicts,” appeared on NBC’s “The TODAY Show" (also known simply as "TODAY") on Tuesday, Jan. 23, at 9:00 a.m. EST. Her segment was titled, “Myth vs. Fact: Everything You Need to Know About Optimal Body Alignment from a Chiropractor."
In addition to NBC TV, the show was also accessible via TODAY.com, Apple TV, FireTV, Peacock, Roku and YouTube, according to the Foundation for Chiropractic Progress, which helped Dr. Colón craft talking points for her segment.
You can watch the replay of Dr. Colón's segment by clicking here. To learn more about Dr. Colón and the “Crack Addicts” TLC series, read our feature article in the August 2023 issue.