Two prominent chiropractic business leaders - Charles DuBois, president of Standard Process, and Perry Isenberg, vice president of marketing for Biofreeze - recently accepted co-chair positions for the Foundation for Chiropractic Progress' new Product and Service Suppliers Advisory Committee, which will support the multimedia thrust of the Campaign for Chiropractic.DuBois and Isenberg will actively recruit others in their business category to participate, and will offer advice and counsel based on their marketing experience. The foundation hopes they will also help mold an image that motivates consumers to seek out chiropractic services.
In making the announcement regarding the new committee, Gene G. Veno, president and CEO of the foundation, said: "We are proud to have these two astute businessmen help guide the Foundation in its
campaign to build greater public awareness about chiropractic through our multimillion dollar media exposure program. The very fact that two highly knowledgeable marketing experts are impressed by our plans, see the tremendous benefits for chiropractors in the marketing program as it is laid out, and are not only willing to put their names on it, but also to commit to contributing large sums of money on a sustaining basis, speaks for itself. It shows their dedication to chiropractic."
Yochum Donates to 20 Chiropractic Colleges
Dr. Terry R. Yochum made a generous donation to 20 separate chiropractic institutions at the annual Association of Chiropractic Colleges meeting/ Research Agenda Conference (ACC-RAC), held in Las Vegas recently.
All 17 stateside chiropractic colleges, two located in Canada, and one located in England received a $1,000 bequest, as well as gratis copies of the newest edition of Dr. Yochum's textbook, . Two years ago, Dr. Yochum donated similar monetary amounts, along with teaching aids, to member colleges of the ACC.
New Jersey DCs Support Domestic Abuse Victims
Showing community involvement in action, Chiropractors Opposing Violence (COV) began offering their support to victims of domestic abuse in northern New Jersey last month. This group, founded by Dumont chiropractor Dr. David Schwartz and comprised of 22 independent chiropractic centers throughout the Garden State, has agreed to raise local awareness about domestic abuse. Last year, COV donated $2,000 to Shelter Our Sisters, an organization that provides safe housing to 500 women and children annually in the Bergen County area of New Jersey.
"As chiropractors, we're keenly aware of health issues that result from domestic violence and have great empathy for those that unfortunately need to deal with both the physical and emotional effects of an abusive relationship," said Schwartz in an interview with the Star-Ledger.1 "Shelter Our Sisters does a tremendous job in supporting these women and their families, and this is a great way for us to help them."
With a clearly set fundraising goal in sight, COV membership has increased this year, and members are donating time and services to help abuse victims. Creative event ideas include encouraging new patients to donate instead of paying a fee for initial chiropractic consults, and placing donation canisters in retail storefronts.
- Howe M. Aiding victims of domestic violence. Star-Ledger, May 3, 2005.
Dr. Scaringe Named Dean of LACC
Noted Los Angeles College of Chiropractic teacher and clinician, John Scaringe, DC, MS, DACBSP, has been selected to fill a newly created position for LACC. In an announcement made by Dr. Gary Schultz, vice president of academic affairs, the position will encompass responsibilities dealing with pre-clinical and clinical operations - responsibilities formerly handled by two separate individuals.
In his new capacity, Dr. Scaringe will help to "provide a more effective system of operation, as well as to promote parity between colleges of the university," according to Dr. Schultz.
Dr Scaringe commented, "I feel my educational background, clinical experience and administrative involvement, plus insight gained over the years as an educator, have provided me with the required knowledge, skills and attitude needed to continue to successfully serve our students, faculty and administration as Dean of LACC. I look forward to bringing my commitment to developing cohesiveness, scholarship and improvements to this renowned doctor of chiropractic program."
Dr. Scaringe previously served as dean of clinical education and chief of staff. Before that, he directed the University Health Center-Whittier, and chaired the chiropractic procedures and diagnosis departments.
Another Year, Another Life West Golf Classic
Participants from across the nation enjoyed a bit of friendly competition on the greens May 24, 2005, at the annual Life Chiropractic College West Golf Classic. California's largest chiropractic golf tournament was held at the stunning Johnny Miller-designed Bridges Golf Course in San Ramon, Calif.
Displaying a wide array of skill levels, 124 chiropractors and students participated in this year's tourney, held to benefit the Life West Campus Building Fund. The first-place team trophy was awarded to the foursome of Dr. David Kong, Larry Crume, Chris Flood and Martin Connolly. The lowest individual score went to Dr. Tim Brown. The men's longest drive went to Life West student Brian Smoot, and Tami Gomez won in the women's longest drive category. The trophy for "closest to the hole" was awarded to Dr. Ted An on the seventh hole. There was no winner this year of the $25,000 hole-in-one prize, although as always, it was a much-sought-after goal throughout the day.
After a full day of golf and a celebration dinner, tourney participants enjoyed an informative speech by Dr. Gerard Clum, president of Life West. Dr. Clum detailed the continued growth of the college and acknowledged many of this year's tournament participants and sponsors.
Monetary sponsorships, prize donations and awards from 45 businesses and organizations supported this enjoyable event. Look for the next Life West Golf Classic in 2006!