Printer Friendly Email a Friend PDF RSS Feed

Dynamic Chiropractic – January 2, 1995, Vol. 13, Issue 01

National Centennial Ad Campaign Coming

DCs Can Participate

By Editorial Staff
Soon, people from Brooklyn, New York to Los Angeles, California will open their local newspapers and read about the chiropractic centennial. To spread the word about the chiropractic profession and its centennial celebration, the Chiropractic Centennial Foundation (CCF) will implement a nationwide multi-page newspaper advertising supplement. Local DCs will have the opportunity to participate.

Lee Enterprises, a major newspaper chain based in Davenport, Iowa, will contact newspapers with circulations over 20,000 in the 64 largest metropolitan areas of the US to solicit their participation in a tabloid-size supplement of 8-12 pages to be inserted into their papers. The CCF will provide the supplement's editorial content, and the paper's sales staff will sell the remaining space to local DCs who desire to advertise in the publication.

To generate interest in the program, Lee Enterprises will be sending a prototype of the supplement to over 250 newspapers in the 64 markets. Once a paper agrees to participate, local DCs will be contacted to buy space. DCs who have not heard from their local paper by February 1995 are invited to contact them and encourage their participation in the program. A few phone calls from prospective DC advertisers could influence the paper's decision to run the supplement.

The first advertising supplements are scheduled to appear in newspapers across the country before the Grand Celebration in Washington D.C., July 1995.

Below are the top newspapers in the 64 largest US markets which are targeted for the chiropractic advertising supplement:

AUSTIN
Austin American-Statesman (512) 445-3500
 
ALBANY
Times Union (518) 843-1100
Daily Gazette (518) 374-4141
 
BALTIMORE
Baltimore Sun (410) 332-6000
The Capital (410) 268-5000
 
BERGEN, NJ
The Record (201) 646-4000
North Jersey Herald & News (201) 365-3000
 
BOSTON
Boston Globe (617) 929-2000
Boston Herald (617) 426-3000
 
BUFFALO
The Buffalo News (716) 849-3434
 
CHARLOTTE
The Charlotte Observer (704) 358-5000
 
CHICAGO
Chicago Tribune (312) 222-3232
Chicago Sun-Times (312) 321-3000
 
CINCINNATI
The Cincinnati Enquirer (513) 721-2700
The Cincinnati Post (513) 352-2000
 
CLEVELAND
The Plain Dealer (216) 999-5000
The News-Herald (216) 951-0000
 
COLUMBUS
The Columbus Dispatch (614) 461-5000
 
DALLAS
Dallas Morning News (214) 977-8222
 
DAYTON
Dayton Daily News (513) 225-2000
 
DENVER
Rocky Mountain News (303) 892-5000
Denver Post (303) 820-1010
 
DETROIT
Detroit Free Press (313)-222-6400
Detroit News (313)-222-6400
 
FORT LAUDERDALE
Sun-Sentinel (305) 356-4000
 
FORT WORTH
Fort Worth Star-Telegram (817) 390-7400
 
GRAND RAPIDS
Grand Rapids Press (616) 459-1400
 
GREENSBORO
The Tennessean (615) 259-8000
Nashville Banner (615) 259-8800
 
HARTFORD
The Hartford Courant (203) 241-6200
 
HOUSTON
Houston Chronicle (713) 220-7171
Houston Post (713) 840-5600
 
INDIANAPOLIS
Indianapolis Star (317) 633-1240
Indianapolis News (317) 633-1240
 
JACKSONVILLE
The Florida Times-Union (904) 359-4111
 
KANSAS CITY
The Kansas City Star (816) 234-4141
 
LAS VEGAS
Las Vegas Review-Journal (702) 383-0211
 
LOS ANGELES
Los Angeles Times (213) 237-5000
Los Angeles Times (818) 772-3200
  (Valley Edition)
 
LOUISVILLE
The Courier-Journal (502) 582-4011
 
MEMPHIS
The Commercial Appeal (901) 529-2322
 
MIAMI
Miami Herald (305) 350-2111
Diario Las Americas (305) 633-3341
 
MIDDLESEX, NJ
The News Tribune (908) 324-7310
The Courier-News (908) 722-8800
 
MILWAUKEE
Milwaukee Journal (414) 224-2000
Milwaukee Sentinel (414) 224-2198
 
MINNEAPOLIS
Star Tribune (612) 673-4000
St. Paul Pioneer Press (612) 222-5011
 
MONMOUTH, NJ
Asbury Park Press (908) 922-6000
 
NASHVILLE
The Tennessean (615) 259-8000
Nashville Banner (615) 259-8800
 
NEWARK
The Star-Ledger (201) 877-4141
 
NEW HAVEN
New Haven Register (203) 789-5200
Connecticut Post (203) 333-0161
 
NEW ORLEANS
The Times-Picayune (504) 826-3279
 
NEW YORK
The Wall Street Journal (212) 416-2000
The New York Times (212) 556-1234
 
NORFOLK
The Virginian-Pilot (804) 446-2000
Daily Press (804) 247-4600
 
OAKLAND
Oakland Tribune (510) 208-6400
Contra Costa Times (510) 935-2525
 
OKLAHOMA CITY
The Daily Oklahoman (405) 475-3311
 
ORANGE COUNTY
Orange County Register (714) 835-1234
Los Angeles Times (714) 966-5600
  (Orange County Edition)
 
ORLANDO
Orlando Sentinel (407) 420-5000
 
PHILADELPHIA
Philadelphia Inquirer (215) 854-2000
Philadelphia Daily News (215) 854-2000
 
PHOENIX
The Arizona Republic (602) 271-8000
The Phoenix Gazette (602) 271-8000
 
PITTSBURGH
Pittsburgh Post-Gazette (412) 263-1100
Tribune-Review (412) 834-1151
 
PORTLAND
The Oregonian (503) 221-8327
 
PROVIDENCE
The Providence Journal (401) 277-7000
The Evening Bulletin (401) 277-7000
 
RALEIGH
The News & Observer (919) 829-4500
The Herald-Sun (919) 419-6500
 
RICHMOND
Richmond Times-Dispatch (804) 649-6000
 
RIVERSIDE
The Press-Enterprise (909) 684-1200
Inland Valley Daily Bulletin (909) 987-6397
 
ROCHESTER
Rochester Democrat and Chronicle (716) 232-7100
Times-Union (716) 232-7100
 
SACRAMENTO
Sacramento Bee (916) 321-1000
 
SALT LAKE CITY
Salt Lake Tribune (801) 237-2800
Deseret News (801) 237-2800
 
SAN ANTONIO
San Antonio Express News (210) 225-7411
 
SAN DIEGO
The San Diego Union-Tribune (619) 299-3131
 
SAN FRANCISCO
San Francisco Chronicle (415) 777-1111
San Francisco Examiner (415) 777-2424
 
SAN JOSE
San Jose Mercury News (408) 920-5000
 
SEATTLE
Seattle Times (206) 464-2111
Seattle Post Intelligencer (206) 448-8000
 
ST. LOUIS
St. Louis Post-Dispatch (314) 340-8000
 
TAMPA
St. Petersburg Times (813) 893-8111
The Tampa Tribune (813) 272-7600
 
WASHINGTON, DC
USA Today (703) 276-3400
Washington Post (202) 334-6000
 
WEST PALM BEACH
The Palm Beach Post (407) 820-4100


To report inappropriate ads, click here.