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Dynamic Chiropractic – July 13, 1998, Vol. 16, Issue 15

The Wonders of E-mail

By Editorial Staff
Have you sent or received an e-mail message in the past 24 hours? According to a recent survey conducted by CommerceNet/Nielsen Media Research, an average of 30 million people use an e-mail account in a 24-hour span, including four million who are not regular Internet users.1

This figure is just one of several statistics that show how important e-mail is becoming to the average computer user.

Need more proof? Witness these numbers:

  • A Yahoo survey states that 97 percent of all Internet users correspond to each other via e-mail.

  • According to a report from GVU8 Technologies, 84 percent of all Internet users say they can't live without e-mail.

  • E-mail is an important factor in the corporate sector. The American Management Association says that 57 percent of all American business executives rely on e-mail as a form of communication.

  • A Find/SVP survey reported recently that 59 percent of all adults with Internet access send or receive e-mail every day. Another 30 percent use their e-mail accounts at least once a week.

E-mail is also becoming a way of marketing one's products and services.

If you do not currently have access to the Internet, you should consider setting up an e-mail account and getting online with an Internet service provider. For a small monthly fee, you could greatly expand the way you communicate with patients, and market your practice. Having a place on the Internet also gives you access to hundreds of chiropractic websites and sources of valuable information, a potential patient base that stretches into the tens of millions nationwide.

Reference

1. Hamilton A. Internet's killer app crosses over. Ziff-Davis, Inc. (www.zdnet.com), April 15, 1998.

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