Magnetic Marketing – sponsored by The New Patient Academy, LLC
Biomechanics & posture education: not just for your patients.
By Steven P. Weiniger, DC
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues. The opportunity is to earn respect and then build an economic practice model, which requires shifting the MD from being a receptive listener about chiropractic to being an...
By Robert Silverman, DC, MS, CCN, CSCS
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive. Environmental toxins are virtually everywhere given their almost global nature; for instance, we don't think too much about the packaging food comes in, or the shampoo we wash our...
By Gerard Clum, DC
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side, one of the most well-known voices in the profession has gone silent.
By Claudia Anrig, DC
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Current Issue Articles
Rehabilitation of the Breathing Process to Achieve Homeostatis
The Breathing mechanism is one of the systems of the body affected by the core distortion (the spiral twist in the body structure).
Thanks to My Massage Today Family
As most of you know, I have been a columnist for Massage Today since it's inception in 2001 and I have always written articles on insurance billing and or practice building issues.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
It's Time to Stop Being Needy
A wise man once said, "If I had $5 to start a business, I would put $4 into marketing and $1 into the business." You must acquire marketing skills to be successful, as you are always marketing.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
In Oncology Massage, Positioning Matters
A client with advanced cancer was looking forward to the massage session in his home. There had been so many medical appointments lately. So many scans and procedures and hard conversations.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Are You As Tired As Your Menu?
Ever get to a point where you are just too tired, have no energy and are just plain lifeless? What do you do to get out of that funk? You can try changing your eating or sleeping habits. Maybe a new hobby or past time is the ticket to reviving your livelihood.
Understand Shoulder Separation
There are numerous orthopedic disorders that develop a common name by which they are more frequently known. Examples include runner's knee or tennis elbow.
Gentle and Effective Touch for Frail Elders
While many massage techniques have been found to alleviate pain, foot and leg massage may be especially effective for elders who may not tolerate other forms of massage.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Three Proven Steps to Developing a Successful Social Media Strategy
How do you know which social media sites you should be using? How do you know if you are using them correctly? What are some of the things you should be doing with your social media?
Why the Answers are All in the Numbers
There is an expression in our culture these days that says that numbers never lie. I'm well aware that numbers are the domain of left-brained people.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Increasing Your Income: Let's Take a Look at Retail
Everyday we have a limited amount of time, physical strength and mental energy to earn a living. When we are at work, we are basically trading time for money.
The Employee/Employer Connection
In the June 2014 issue of Massage Today, I wrote an article called "The Spa Controversy." That article sparked a lot of comments and inspired me to do further research.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Making of Sanctuary: Helping One Another
I believe people as a whole want to help one another. We see this from time to time in spontaneous and random acts of kindness and in how we rally around one another in times of need or distress.
Study Shows Massage Therapy Improves Blood Flow in Aching Muscles
It is a natural tendency to rub the injured area when someone has overexerted a muscle. This stress on the muscle tissue and related injuries is known as "exertion induced muscle injury."