tag:typepad.com,2003:weblog-1250480 %ISSUE_DATE%T09:25:32-07:00 Opinion and techniques for maximizing productivity and branding. TypePad tag:mpamedia.com,2008:post-55727 2012-01-29T12:00:32-07:00 2012-01-29T12:00:07-07:00

Just to be clear, the above is not the beginning of my article. On the contrary, it is the beginning of "Seven Ways to Boost Your Income with Medical Activities," an article written for medical doctors that was posted in early December 2011 on Medscape.com.

By Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher Just to be clear, the above is not the beginning of my article. On the contrary, it is the beginning of "Seven Ways to Boost Your Income with Medical Activities," an article written for medical doctors that was posted in early December 2011 on Medscape.com. tag:mpamedia.com,2008:post-55713 2012-01-15T12:00:32-07:00 2012-01-15T12:00:07-07:00

I was fortunate to be able to take some time off with my family during the holidays. If you haven't done so in a while, I highly recommend you take a vacation. A recent survey of DCs suggests that a regular vacation can provide great benefits to both you and your practice. Much of my time away was spent on the beach in Mazatlan, Mexico. The climate was warm, the food was delicious and the people were gracious.

By Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher I was fortunate to be able to take some time off with my family during the holidays. If you haven't done so in a while, I highly recommend you take a vacation. A recent survey of DCs suggests that a regular vacation can provide great benefits to both you and your practice. Much of my time away was spent on the beach in Mazatlan, Mexico. The climate was warm, the food was delicious and the people were gracious. tag:mpamedia.com,2008:post-55707 2012-01-15T12:00:32-07:00 2012-01-15T12:00:07-07:00

According to Wisegeek.com, "Buyer's remorse is the term given to the feeling a person often gets after making a large purchase. Although excited at the time of the purchase, once they've spent a lot of money, many people feel a deep regret and concern that they made the wrong decision, referred to as buyer's remorse.

By Christopher Kent, DC, Esq. According to Wisegeek.com, "Buyer's remorse is the term given to the feeling a person often gets after making a large purchase. Although excited at the time of the purchase, once they've spent a lot of money, many people feel a deep regret and concern that they made the wrong decision, referred to as buyer's remorse. tag:mpamedia.com,2008:post-55699 2012-01-15T12:00:32-07:00 2012-01-15T12:00:07-07:00

I'm going to show you why current Internet marketing is not only needed, but also a crucial part of your marketing strategy. If you don't get started today, you will be left behind. If you take action now, you'll be surprised by the amount of leads you will generate for your practice. You'll also be able to track negative comments about your practice and stop bad publicity in its tracks.

By Jasper Sidhu, BSc, DC I'm going to show you why current Internet marketing is not only needed, but also a crucial part of your marketing strategy. If you don't get started today, you will be left behind. If you take action now, you'll be surprised by the amount of leads you will generate for your practice. You'll also be able to track negative comments about your practice and stop bad publicity in its tracks. tag:mpamedia.com,2008:post-55668 2011-12-16T12:00:32-07:00 2011-12-16T12:00:07-07:00

In the 25 years we've presented the Person of the Year award, a single individual has received the coveted honor on all but four occasions. This year, a fifth group honoree joins the list, numbering in the hundreds and connected by their dedication to advance the profession. We're talking about the Chiropractic Supplier, who provides innovative products and services to enhance patient care and build your practice; and donates time and money to fund scholarships, research grants and other projects to promote and advance the profession. Look no further than chiropractic's professional organizations for insight into the key role the supplier plays within the profession, particularly during these uncertain economic times.

By Editorial Staff In the 25 years we've presented the Person of the Year award, a single individual has received the coveted honor on all but four occasions. This year, a fifth group honoree joins the list, numbering in the hundreds and connected by their dedication to advance the profession. We're talking about the Chiropractic Supplier, who provides innovative products and services to enhance patient care and build your practice; and donates time and money to fund scholarships, research grants and other projects to promote and advance the profession. Look no further than chiropractic's professional organizations for insight into the key role the supplier plays within the profession, particularly during these uncertain economic times. tag:mpamedia.com,2008:post-55663 2011-12-16T12:00:32-07:00 2011-12-16T12:00:07-07:00

Have you noticed that the practice of chiropractic has grown increasingly complex over time? A quick look at the work involved in getting paid for what we do proves this true. Each year, new changes, rules, regulations and "hoops" we have to jump through are added to the basic requirements of reimbursements. Gone are the "good old days" when you submitted your claim and awaited your check. Now, chiropractors must master the art of chiropractic billing, coding, documentation and compliance to navigate these same waters of being paid.

By Tom Necela, DC Have you noticed that the practice of chiropractic has grown increasingly complex over time? A quick look at the work involved in getting paid for what we do proves this true. Each year, new changes, rules, regulations and "hoops" we have to jump through are added to the basic requirements of reimbursements. Gone are the "good old days" when you submitted your claim and awaited your check. Now, chiropractors must master the art of chiropractic billing, coding, documentation and compliance to navigate these same waters of being paid. tag:mpamedia.com,2008:post-55636 2011-12-02T12:00:32-07:00 2011-12-02T12:00:07-07:00

Why are you a chiropractor? Chances are you became one to help people who are hurting to feel better. That's a simplistic view of why you do what you do, but as a DC you clearly understand how to help others. You know the amazing benefits of chiropractic care and want to share those benefits with anyone who walks into your office. But how do you reach more people and spread the good news about chiropractic to those in your community?

By Kent Greenawalt Why are you a chiropractor? Chances are you became one to help people who are hurting to feel better. That's a simplistic view of why you do what you do, but as a DC you clearly understand how to help others. You know the amazing benefits of chiropractic care and want to share those benefits with anyone who walks into your office. But how do you reach more people and spread the good news about chiropractic to those in your community? tag:mpamedia.com,2008:post-55626 2011-11-18T12:00:32-07:00 2011-11-18T12:00:07-07:00

It's the start of the holiday season and the stores are already buzzing with shopping activity. The sales now taking place or about to take place in stores have taken weeks and sometimes months to plan. Speaking of planning, it's important to think several weeks (or months) ahead if you want a steady and predictable stream of patients coming to your practice. That means if you haven't planned your holiday marketing program, your efforts will need to be a lot more intense.

By Mark Sanna, DC, ACRB Level II, FICC It's the start of the holiday season and the stores are already buzzing with shopping activity. The sales now taking place or about to take place in stores have taken weeks and sometimes months to plan. Speaking of planning, it's important to think several weeks (or months) ahead if you want a steady and predictable stream of patients coming to your practice. That means if you haven't planned your holiday marketing program, your efforts will need to be a lot more intense. tag:mpamedia.com,2008:post-55622 2011-11-18T12:00:32-07:00 2011-11-18T12:00:07-07:00

It happens like this: My brain is relaxed, or at least not preoccupied, when a particular patient comes to mind. This often happens when I am driving. It is usually a patient I have not seen or thought of for months or sometimes years. There is almost never a cue or incidental memory that triggers the thought of the patient. It could be a patient I like or one who does not elicit any special emotion; a patient with a memorable face or one about whom I can only remember a single fact, like that they were born in Toledo.

By John Hanks, DC It happens like this: My brain is relaxed, or at least not preoccupied, when a particular patient comes to mind. This often happens when I am driving. It is usually a patient I have not seen or thought of for months or sometimes years. There is almost never a cue or incidental memory that triggers the thought of the patient. It could be a patient I like or one who does not elicit any special emotion; a patient with a memorable face or one about whom I can only remember a single fact, like that they were born in Toledo. tag:mpamedia.com,2008:post-55610 2011-11-04T12:00:32-07:00 2011-11-04T12:00:07-07:00

Continuity of care in family practice was first described by Hennen in 1975 and has been recognized since then as one of the core values in health care that contribute to patient and doctor satisfaction, as well as improved patient outcomes. However, spiraling health care costs, the global financial crisis, changing practice patterns and other systemic pressures have seen the erosion of comprehensive care into more focused and fragmented models.

By David J. Brunarski, DC, MSc, FCCS(C) Continuity of care in family practice was first described by Hennen in 1975 and has been recognized since then as one of the core values in health care that contribute to patient and doctor satisfaction, as well as improved patient outcomes. However, spiraling health care costs, the global financial crisis, changing practice patterns and other systemic pressures have seen the erosion of comprehensive care into more focused and fragmented models. tag:mpamedia.com,2008:post-55586 2011-10-21T12:00:32-07:00 2011-10-21T12:00:07-07:00

Perhaps the most common and chronic complaint I hear from chiropractors is that their staff lacks a sense of ownership in the mission, goals and business results of the practice. Doctors often feel that no matter what they do, they can't get their staff to be consistently accountable to providing superior service, embodying and sharing the value message of the practice, doing their part to bring new patients to the practice, or whatever else might constitute the mission and purpose of the clinic. "They don't care about the practice like I do," is the common refrain.

By Shelley Simon, RN, DC, MPH, EdD Perhaps the most common and chronic complaint I hear from chiropractors is that their staff lacks a sense of ownership in the mission, goals and business results of the practice. Doctors often feel that no matter what they do, they can't get their staff to be consistently accountable to providing superior service, embodying and sharing the value message of the practice, doing their part to bring new patients to the practice, or whatever else might constitute the mission and purpose of the clinic. "They don't care about the practice like I do," is the common refrain. tag:mpamedia.com,2008:post-55568 2011-10-07T12:00:32-07:00 2011-10-07T12:00:07-07:00

We all get them; patients who think only in terms of symptoms. Despite our best efforts to educate them on the long-term implications of chronic spinal impairment, when their pain is gone - so are they. In today's world of "magic bullet" fixes and in a society that often thinks in terms of instant gratification, I guess it is inevitable.

By John R. Bomar, DC We all get them; patients who think only in terms of symptoms. Despite our best efforts to educate them on the long-term implications of chronic spinal impairment, when their pain is gone - so are they. In today's world of "magic bullet" fixes and in a society that often thinks in terms of instant gratification, I guess it is inevitable. tag:mpamedia.com,2008:post-55464 2011-07-29T12:00:32-07:00 2011-07-29T12:00:07-07:00

The title of this report of my findings sounds like an advertisement for the latest chiropractic marketing program to get new patients. It is actually the experience of Renee Haberl, DC, the president of the Arizona Association of Chiropractic.

By Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher The title of this report of my findings sounds like an advertisement for the latest chiropractic marketing program to get new patients. It is actually the experience of Renee Haberl, DC, the president of the Arizona Association of Chiropractic. tag:mpamedia.com,2008:post-55460 2011-07-29T12:00:32-07:00 2011-07-29T12:00:07-07:00

Arnold Palmer, one of the greatest golfers of all time, is quoted as saying, "Golf is a game of inches. The most important are the six inches between your ears." In both golf and your practice, it's not so much what happens as how you respond to what happens that makes the difference. In a universe filled with unlimited opportunities and where things can change in an instant, unpredictable and sometimes unpleasant things occur.

By Mark Sanna, DC, ACRB Level II, FICC Arnold Palmer, one of the greatest golfers of all time, is quoted as saying, "Golf is a game of inches. The most important are the six inches between your ears." In both golf and your practice, it's not so much what happens as how you respond to what happens that makes the difference. In a universe filled with unlimited opportunities and where things can change in an instant, unpredictable and sometimes unpleasant things occur. tag:mpamedia.com,2008:post-55425 2011-07-15T12:00:32-07:00 2011-07-15T12:00:07-07:00

The therapist spoke first: "This request for counseling is quite unusual. I'm a marriage counselor - but Dr. Jim, you and your patient, Kathy, have come to me because you're having some sort of professional relationship problem, is that right?"

By John Hanks, DC The therapist spoke first: "This request for counseling is quite unusual. I'm a marriage counselor - but Dr. Jim, you and your patient, Kathy, have come to me because you're having some sort of professional relationship problem, is that right?" tag:mpamedia.com,2008:post-55413 2011-07-01T12:00:32-07:00 2011-07-01T12:00:07-07:00

If you are sick and tired of trying to get your Medicare number, having your application rejected or claims denied, don't give up! Recently I have received a flood of calls from chiropractors asking me how they can get out of Medicare. The reasons they give generally have to do with their applications being "rejected" or claims being denied after spending several months – or in many cases years – trying to get their Medicare number or get their number reactivated or revalidated through their Medicare Administrative Contractor.

By Lisa Bilodeau, CA If you are sick and tired of trying to get your Medicare number, having your application rejected or claims denied, don't give up! Recently I have received a flood of calls from chiropractors asking me how they can get out of Medicare. The reasons they give generally have to do with their applications being "rejected" or claims being denied after spending several months – or in many cases years – trying to get their Medicare number or get their number reactivated or revalidated through their Medicare Administrative Contractor. tag:mpamedia.com,2008:post-55401 2011-07-01T12:00:32-07:00 2011-07-01T12:00:07-07:00

As chiropractors, we all have essentially the same mission statement: to contribute to people's health through chiropractic care and inspire them to move toward wellness. Fulfilling the first part of the statement is easy for a chiropractor. It is our talent; our skill. But the second part is another thing altogether. Fulfilling part two can be a major challenge!

By Isabelle Rousseau-Caron, DC As chiropractors, we all have essentially the same mission statement: to contribute to people's health through chiropractic care and inspire them to move toward wellness. Fulfilling the first part of the statement is easy for a chiropractor. It is our talent; our skill. But the second part is another thing altogether. Fulfilling part two can be a major challenge! tag:mpamedia.com,2008:post-55390 2011-06-17T12:00:32-07:00 2011-06-17T12:00:07-07:00

Albert Einstein said, "In a crisis if I had only an hour, I'd spend the first 50 minutes defining the problem and last 10 minutes solving it." Chiropractors often contact me when they've hit a wall with a problem. Perhaps they've done everything they can think of to reduce staff turnover, but still have a revolving door and spend way too much time hiring and training new employees. Or maybe they've honed their marketing message so they are able to attract new patients, only to find those patients don't value the care they receive or stay loyal to the practice.

By Shelley Simon, RN, DC, MPH, EdD Albert Einstein said, "In a crisis if I had only an hour, I'd spend the first 50 minutes defining the problem and last 10 minutes solving it." Chiropractors often contact me when they've hit a wall with a problem. Perhaps they've done everything they can think of to reduce staff turnover, but still have a revolving door and spend way too much time hiring and training new employees. Or maybe they've honed their marketing message so they are able to attract new patients, only to find those patients don't value the care they receive or stay loyal to the practice. tag:mpamedia.com,2008:post-55370 2011-06-03T12:00:32-07:00 2011-06-03T12:00:07-07:00

"In law, malpractice is a type of negligence in which the professional under a duty to act fails to follow generally accepted professional standards, and that breach of duty is the proximate cause of injury to a plaintiff who suffers harm. It is committed by a professional or her/his subordinates or agents on behalf of a client or patient that causes damages to the client or patient." (Wikipedia)

By Tom Necela, DC "In law, malpractice is a type of negligence in which the professional under a duty to act fails to follow generally accepted professional standards, and that breach of duty is the proximate cause of injury to a plaintiff who suffers harm. It is committed by a professional or her/his subordinates or agents on behalf of a client or patient that causes damages to the client or patient." (Wikipedia)