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VOLUME 31, NUMBER 13
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Using My Massage Therapy Skills to Help Save a Career
I always like to bring you a real case and a real story. I know you, too, will someday probably have that same type of client that needs your help with treatment. This time, I am helping an oral surgeon save his career by saving his hands.
Debunking the Myths and Telling the Truth About Mineral Oil
Mineral oil, for several decades now, has been given an undeserved and totally erroneous reputation concerning its use in formulating many products and as a primary lubricating ingredient in massage lotions and creams.
Three Essential Herbal Products For Your First-Aid Kit

There are three Chinese patent medicines that belong in everyone's first aid kit. All three are for topical application, and all three provide extraordinary benefits unavailable from any domestic over-the-counter.


Massage Brings Relief to People Suffering from Headaches
With the common stressors in daily life, complaints of tension and migraine headaches are not uncommon.
Allostatis: A New View of Stress and How it Affects the Body
Stress is often blamed for all biological mayhem. This is really an unfair characterization, as stress can elicit many positive health outcomes. Along these same lines, massage therapy is often touted as a great reliever of stress.
Grant Program Supports Massage Students
Biotone and Biofreeze recently announced the creation of the Helping Hands Gifts for Growth Grant Program to support the massage therapy students in their educational pursuits.
Beauty is Averageness
After seeing Kim Kardashian's face all over the Internet -and my inbox- following her posting on getting facial acupuncture, I recalled the work of Michael Cunningham who was at the University of Louisville when I was doing my doctoral work.
Weaving Eastern & Western Medicine Together: Q&A with Beijing's Dr. Kezhen Zhang
Dr. Kezhen Zhang M.D., is currently the founder and president of Beijing Taijitang Traditional Chinese Medicine Hospital.
Healing the Qi: The Boston Marathon Bombing
On Monday, April 15 2013, locals and visitors from around the globe gathered for the world's largest marathon in the city of Boston. With 23,000 participating in the race and many more on the sidelines, the marathon represents a Boston institution.
The Monkey on Your Back
Many practitioners run their clinic without any extra help—at least initially. I've always been pretty good at multi-tasking. Having nine kids taught me how to wear multiple hats and juggle a lot of responsibilities. Running a clinic is similar.
Freeing the Heart: The Importance of the Vagus Nerves/Cranial Nerve X
In my clinical work involving clients who typically present with chronic somatic problems, it is truly a joy when markers emerge that reflect, "the means by which" their healing experiences occurred.
Aging Gracefully: The Timeless Benefits of Massage
Massage therapy as an industry has come a long way since I began my career in the 1980's. Instead of using just the traditional "Swedish" massage, most practitioners now need to learn special techniques to work with different populations such as athletes, infants, pregnant women and seniors.
Ethical Considerations for Pediatric Massage
The practice of massage therapy is generally regulated throughout the U.S. with many states having standard guidelines and a method of licensing/registering massage therapists and practitioners.
Ask Yourself: Do You Really Need to Learn Another Modality?

Even though I earn a large part of my income from teaching classes and seminars as a CEU provider, I want to offer a word of caution first before you jump in to signing up to learn another technical modality or take another seminar.


Dry Needling is Acupuncture: But What of Education? What of Public Safety?
One of my patients told me recently, that their physical therapist used a "dry needle" and that it wasn't acupuncture. Apparently, physical therapists (PT) are taught to tell their patients that "only acupuncturists practice acupuncture."
Study: Acupuncture for Acute Low Back Pain More Effective Than Drugs
New research by Korean doctors of Oriental Medicine suggested that an acupuncture method could reduce acute lower back pain faster and more effectively than conventional drug injections.
It's Time to Start Bursting the Education Bubbles
Changes are upon the education community in the U.S.A. Massage education is no exception. In the mid-1980's, we had relatively few massage schools, best guesses are around 100 total.
Extraordinary Vessels and Emotional Healing
In addition to the 12 primary Organ-related meridians in the body, there are other energy circulation channels that have been mapped out by Traditional Chinese Medicine. Probably the most significant of these are called the Eight Extraordinary (or Extra) Vessels.
Obesity is a Shen Problem
The expressions "obese" and "obesity" are not pejorative terms. They are scientific terms, determined solely by the Body Mass Index scale, which combines a person's height and weight in a mathematical formula. A number of 30 and above denotes "obesity."
Keeping Up With Western Medicine Advancements: The Amazing World of Imaging Studies
When patients with neuromuscular problems come to you for treatment there is usually a lot you can do for them to improve their mobility or reduce their pain, whether it is a middle age woman with a frozen shoulder.
The ABC's of Meeting with Physicians, Part 2: The Meeting
You only need one minute to introduce yourself to a doctor and ask for patient referrals. You must function with confidence and surgical precision.
NCB Promotes New CEO
The National Certification Board for Therapeutic Massage and Bodywork recently announced the promotion of Steve Kirin from Chief Operating Officer to CEO.
The Difference Between You and an Expert
Imagine if you had an opportunity to sit in a room for four days with the most successful massage business owners who gave you all their secrets to their business: the steps to take; what tools they used and how they built their successful practices.
The Physiology of Anger
Most of us recognize and have felt anger at some point in our lives. Anger can be seen as a natural response to some kind of pain, whether emotional or physical.
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Effective Public Relations and Marketing

By Christopher Malter

Previous Articles

A National PR and Marketing Campaign for Chiropractic
     September 1, 2003 (Vol. 21, Issue 18)
Unprecedented Response
     June 16, 2003 (Vol. 21, Issue 13)
If You Want Change, Read This Article
     May 5, 2003 (Vol. 21, Issue 10)
Effective Direct-Mail Campaigns
     March 24, 2003 (Vol. 21, Issue 07)
Media Alert
     February 24, 2003 (Vol. 21, Issue 05)
Pitching a Story to the Media
     December 16, 2002 (Vol. 20, Issue 26)
Upgrade Your Screenings with More Effective Marketing Techniques
     September 1, 2002 (Vol. 20, Issue 18)
A Website, Brochure and Newsletter: Effectively Marketing Your Practice
     July 15, 2002 (Vol. 20, Issue 15)
Chiropractic vs. Conventional Medicine: Heed the Call!
     June 3, 2002 (Vol. 20, Issue 12)
Effective Public Relations and Marketing
Communication Is Power
     September 12, 2001 (Vol. 19, Issue 19)
Effective Public Relations and Marketing
Communication is Power
     July 16, 2001 (Vol. 19, Issue 15)
Effective Public Relations and Marketing
Substantiate Worth: Every Chiropractor's Responsibility
     June 4, 2001 (Vol. 19, Issue 12)
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