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VOLUME 31, NUMBER 10
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The ABC's of Meeting with Physicians
Have you decided it is time to market your practice to physicians? It is inspiring to know that many physicians see fifteen or more patients a day and some practices have two or more doctors on staff.
Specific Considerations when Massaging Seniors
On January 1, 2011, the first baby boomers turned 65. Every day since then, and for the next 18 years, 10,000 people will turn 65 according to the U.S. Census.
The Journey to Find the Cause of a Pain in the Butt
I hope that title caught your attention because I like to get you questioning and thinking before we begin. I'm going to be talking about a possibly new term I may have just coined: sports butt.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
VacuTherapies and Working With the Senior Athlete
There are more than 10,000 men and women between the ages of 50 and 90+ that gather every two years to compete in the National Senior Games. These athletes train year round in their chosen sport and participate in yearly local events in order to improve their skills.
Can There Really Be Too Much of a Good Thing? Never!
Convention and conference season is in full swing! So many incredible events are going on all over the country.
Technique Synergy: Blending Unique Combinations for Success
Specific techniques and modalities are the key tools of our profession. But as any artisan or craftsmen will tell you, each tool is only as good as the person using it.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


Soft Tissue Tools Help Post-Natal Calf Pain: A Case Study
Do you use massage tools in your practice? Do you work with post-natal women? If so, this month's Massage Therapy Foundation (MTF) research column features a case study that might interest you.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
Temporary Injunction Granted in FL PIP Case
Circuit Judge Terry P. Lewis issued a partial injunction against the Florida Personal Injury Protection law, putting a halt - at least temporarily - to the portion of the law that requires a finding of an emergency medical condition as a prerequisite for payment of PIP benefits and that prohibits payment for services provided by massage therapists, acupuncturists and chiropractors.
The Top 5 Supplements You Need for Self-Care
To propose a mere five supplements for self-care is a presumptuous task. But indeed, those of us in a position to advise others about their health, and offer healing touch, must attend to the proverbial "health thyself," if not heal, at least attend to.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Marketing Your Practice: A Lesson in Press Release Writing 101
There are certain things to bear in mind when creating a press release. At the top left, indicate who is sending out the release; in other words, the name and contact information of the person who will be in charge of receiving any phone calls from inquiring press members.
The Relevant Way to Rank Your Massage Practice
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice.

Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
Pediatric Massage for Healthy Childhood Development
"Mommy, my tummy hurts!" This is commonly heard in many households throughout North America everyday. Childhood abdominal pain has many different characteristics and can be dull, sharp or feel like cramping.
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The Next Century

By Reed Phillips, DC, PhD

Reed Phillips recently concluded 16 years of service as president of Southern California University of Health Sciences. In his distinguished career, he also has served as research director for the Foundation for Chiropractic Education and Research, president of the American Chiropractic Board of Radiology, and president of the Association of Chiropractic Colleges. Currently, he is is vice president of the Foundation for Chiropractic Education and Research (FCER), directing, among other things, the foundation's new Evidence-Based Research Center (EB-RC).

Dr. Phillips also chaired the Veterans Affairs Chiropractic Advisory Committee, charged with initiating a "major occupational study" of the chiropractic profession and creating a list of recommendations as to how chiropractic would be incorporated into the VA system.

He has authored countless chapters, monographs and articles, and delivered poster and oral presentations worldwide.

Previous Articles

Changing Times and the Chiropractic Opportunity
     September 23, 2009 (Vol. 27, Issue 20)
Translating Practice Into Research
The Research Agenda and Practice-Based Research Networks
     July 15, 2009 (Vol. 27, Issue 15)
How Can Research Bring Patients Into Your Practice?
     June 3, 2009 (Vol. 27, Issue 12)
A Land of Contrast and Beauty
     November 18, 2008 (Vol. 26, Issue 24)
FCER and Educational Consulting
     September 23, 2008 (Vol. 26, Issue 20)
The Past - The Future - The Present
     July 15, 2008 (Vol. 26, Issue 15)
Looking Forward to the Future of Chiropractic
Reviewing Our Most Significant Challenges and Accomplishments in the Past 25 Years
     July 1, 2008 (Vol. 26, Issue 14)
Growing Your Own
     June 3, 2008 (Vol. 26, Issue 12)
Your Evidence-Based Practice Resource
     April 8, 2008 (Vol. 26, Issue 08)
The FCER - Past, Present and Future: The Fulfillment of a Vision
     January 29, 2008 (Vol. 26, Issue 03)
The New FCER
     October 22, 2007 (Vol. 25, Issue 22)
Lessons Learned in the Presidency
     February 12, 2007 (Vol. 25, Issue 04)
The New Chiropractic
     September 1, 2006 (Vol. 24, Issue 18)
Unity - Can It Be Done?
     July 4, 2006 (Vol. 24, Issue 14)
Unity: Can It Be Achieved? Another Perspective
     January 29, 2006 (Vol. 24, Issue 03)
Leadership?
     June 4, 2005 (Vol. 23, Issue 12)
A Perspective on: Core Competencies in Integrative Medicine for Medical School Curricula: A Proposal; and Curriculum in Integrative Medicine: A Guide for Medical Educators
     December 16, 2004 (Vol. 22, Issue 26)
The Road to Success: Terry Yochum, DC, DACBR
     August 16, 2004 (Vol. 22, Issue 17)
20 Years: Marking Time
     July 29, 2004 (Vol. 22, Issue 16)
The Changing Face of Chiropractic Education - A Corollary
     April 22, 2004 (Vol. 22, Issue 09)
Naturopathy and Chiropractic - An Alliance or an Antagonism?
     January 29, 2004 (Vol. 22, Issue 03)
The Tie That Binds!
     July 14, 2003 (Vol. 21, Issue 15)
Truth and the Politics of Knowledge
     April 7, 2003 (Vol. 21, Issue 08)
What Should We Have Learned this Year?
     September 13, 2002 (Vol. 20, Issue 19)
We Need to Bring Order to Our Techniques
     January 1, 2002 (Vol. 20, Issue 01)
Thank You, Governor Jeb Bush!
     September 12, 2001 (Vol. 19, Issue 19)
The Water Is Getting Warmer
     May 7, 2001 (Vol. 19, Issue 10)
Chiropractic Research: What Do We Mean?
     January 1, 2001 (Vol. 19, Issue 01)
Chiropractic Colleges - Do We Need More?
     August 18, 2000 (Vol. 18, Issue 18)
Chiropractically Pure?
     May 15, 2000 (Vol. 18, Issue 11)
The Power of Perspective: The Education of the Profession's Next Generation
     December 15, 1999 (Vol. 17, Issue 26)
Constructive Discontent
     August 9, 1999 (Vol. 17, Issue 17)
Dis-Ease in CCE: Is There a Subluxation in the House?
     April 5, 1999 (Vol. 17, Issue 08)
Analysis of the Diagnosis
     November 30, 1998 (Vol. 16, Issue 25)
Philanthropy: It's Nice to Be Important, but It's More Important to Be Nice
     July 27, 1998 (Vol. 16, Issue 16)
Education and the Chiropractic Profession
     March 23, 1998 (Vol. 16, Issue 07)
Division of the Vision, Part II: A Healing Response to Drs. Stern and Black
     November 17, 1997 (Vol. 15, Issue 24)
Division of the Vision
     July 14, 1997 (Vol. 15, Issue 15)
The Association of Chiropractic Colleges and the Chiropractic Profession
     May 31, 1997 (Vol. 15, Issue 12)
A Message from the Galactic Chiropractic Association (GCA)
     March 10, 1997 (Vol. 15, Issue 06)
Fuzzy Futures and Frenzied Futurists
     November 4, 1996 (Vol. 14, Issue 23)
The Sioux Syndrome
June 26, 1876 ...
     December 4, 1995 (Vol. 13, Issue 25)
A Resume of Research Questions
     July 31, 1995 (Vol. 13, Issue 16)
The Technique of the Science of Chiropractic Technique
     March 27, 1995 (Vol. 13, Issue 07)
Assoc. of Chiropractic Colleges Meets in Vegas
1st Educational Conference
     April 22, 1994 (Vol. 12, Issue 09)
Presidents' Forum
     March 25, 1994 (Vol. 12, Issue 07)
The Vision of Los Angeles College of Chiropractic 1990s -- The Decade of Distinction
     February 14, 1992 (Vol. 10, Issue 04)
Dynamic Chiropractic
What concerns you most about physical therapists performing spinal manipulation?
Aren't adequately trained to do so
Reduces our potential patient base
Affects our standing with insurers
Reduces referrals from MDs
Compromises our "uniqueness"
Other
It doesn't concern me at all
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