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VOLUME 31, NUMBER 10
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Marketing Your Practice: A Lesson in Press Release Writing 101
There are certain things to bear in mind when creating a press release. At the top left, indicate who is sending out the release; in other words, the name and contact information of the person who will be in charge of receiving any phone calls from inquiring press members.
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Temporary Injunction Granted in FL PIP Case
Circuit Judge Terry P. Lewis issued a partial injunction against the Florida Personal Injury Protection law, putting a halt - at least temporarily - to the portion of the law that requires a finding of an emergency medical condition as a prerequisite for payment of PIP benefits and that prohibits payment for services provided by massage therapists, acupuncturists and chiropractors.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
Can There Really Be Too Much of a Good Thing? Never!
Convention and conference season is in full swing! So many incredible events are going on all over the country.
Soft Tissue Tools Help Post-Natal Calf Pain: A Case Study
Do you use massage tools in your practice? Do you work with post-natal women? If so, this month's Massage Therapy Foundation (MTF) research column features a case study that might interest you.
The Journey to Find the Cause of a Pain in the Butt
I hope that title caught your attention because I like to get you questioning and thinking before we begin. I'm going to be talking about a possibly new term I may have just coined: sports butt.
Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


Pediatric Massage for Healthy Childhood Development
"Mommy, my tummy hurts!" This is commonly heard in many households throughout North America everyday. Childhood abdominal pain has many different characteristics and can be dull, sharp or feel like cramping.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
VacuTherapies and Working With the Senior Athlete
There are more than 10,000 men and women between the ages of 50 and 90+ that gather every two years to compete in the National Senior Games. These athletes train year round in their chosen sport and participate in yearly local events in order to improve their skills.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
Technique Synergy: Blending Unique Combinations for Success
Specific techniques and modalities are the key tools of our profession. But as any artisan or craftsmen will tell you, each tool is only as good as the person using it.
The Relevant Way to Rank Your Massage Practice
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice.

Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
The ABC's of Meeting with Physicians
Have you decided it is time to market your practice to physicians? It is inspiring to know that many physicians see fifteen or more patients a day and some practices have two or more doctors on staff.
Specific Considerations when Massaging Seniors
On January 1, 2011, the first baby boomers turned 65. Every day since then, and for the next 18 years, 10,000 people will turn 65 according to the U.S. Census.
A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
The Top 5 Supplements You Need for Self-Care
To propose a mere five supplements for self-care is a presumptuous task. But indeed, those of us in a position to advise others about their health, and offer healing touch, must attend to the proverbial "health thyself," if not heal, at least attend to.
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Chiropractic Ethics

By Stephen M. Perle, DC, MS

Current Article
About the Columnist

Other Articles

Skepticism or Cynicism?
     January 1, 2013 (Vol. 31, Issue 01)
Going the Extra Mile
     November 18, 2012 (Vol. 30, Issue 24)
The Patient, Stupid
     September 23, 2012 (Vol. 30, Issue 20)
Who's Watching the Hen House?
     July 29, 2012 (Vol. 30, Issue 16)
Keeping Up-to-Date: The Power of Research
     June 3, 2012 (Vol. 30, Issue 12)
Practicing Away From the Office, Part 2
     April 22, 2012 (Vol. 30, Issue 09)
Practicing Away From the Office, Part 1
     March 12, 2012 (Vol. 30, Issue 06)
Are You a Bagel or a Donut?
     January 15, 2012 (Vol. 30, Issue 02)
How's Your Rep?
     October 21, 2011 (Vol. 29, Issue 22)
Who Are You? Who, Who, Who, Who?
     September 9, 2011 (Vol. 29, Issue 19)
Truth and/or Consequences
     May 20, 2011 (Vol. 29, Issue 11)
The Value of What We Do
     March 26, 2011 (Vol. 29, Issue 07)
The No Chiropractic Association: Professional Duty Not Required
     January 29, 2011 (Vol. 29, Issue 03)
Are We All Ignoring the Golden Rule?
     November 18, 2010 (Vol. 28, Issue 24)
Chiropractic, Stroke Risk and Informed Consent
     May 20, 2010 (Vol. 28, Issue 11)
Leopards Don't Change Their Spots
     April 9, 2010 (Vol. 28, Issue 08)
Sailing in Gale-Force Winds: Braving the Challenges of Today
     January 29, 2010 (Vol. 28, Issue 03)
A Time to Refer, a Time to Discharge
     December 16, 2009 (Vol. 27, Issue 26)
Ethical Purchasing and Selling by DCs
     November 4, 2009 (Vol. 27, Issue 23)
Insurance Fraud: Tell Me Why
     September 9, 2009 (Vol. 27, Issue 19)
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 Dynamic Chiropractic
What concerns you most about physical therapists performing spinal manipulation?
Aren't adequately trained to do so
Reduces our potential patient base
Affects our standing with insurers
Reduces referrals from MDs
Compromises our "uniqueness"
Other
It doesn't concern me at all
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