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VOLUME 32, NUMBER 15
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The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.

Become More Visible to Potential Clients
Do you want to know how to get more clients? An easy way to get more clients is to first be sure potential clients know you exist. How do you get more people to know that you're around? How do they learn of you and your skills?
The Existential Question and Talking the Walk
You don't need to be a psychotherapist to talk to your clients or find out why they are coming for a treatment. This is perfectly within your legal "scope of practice." By training to become a psychotherapist, I learned to say much, much less to my massage clients.
Learning the Right Way to Get Started in this Business
So many students of massage ask me, "How do I get started?" To me, it is not how to get started, it is IF you get started. You have to start where you are with a goal and start working toward it.
Need a Massage? Call Your Competition for an Appointment
Who do you call when you need a massage? Many therapists schedule with someone they know from school, met at work or at a seminar.
The Evolution of Releasing the Core Distortion
All my previous articles in Massage Today have included information about the core distortion found in the body. I want to explain how the term "core distortion" evolved and why other medical professionals have not described it in these terms.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Prone Position Syndrome
How many times have you been receiving a massage and noticed after 40 minutes that you are still lying face down? Your sinuses have filled up. Your face and jaw are being deformed by the face cradle, leading to a related symptom, "cradle face."
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Forced Work Reduction for Massage Therapists
This month's Massage Therapy Foundation research column looks at the factors that lead to the reduction of work hours for massage therapists and bodyworkers due to injury, referred to as injury-forced work reduction (IFWR).
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Exploring the Anterior Pelvic Tilt
Lumbopelvic pain is a common complaint that is not always remedied with many standard low back pain treatments. For many people, some treatments have been helpful, but the condition still persists.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Following the Body's Clues
There was a higher power at work when I helped Marianne. You know as a therapist when you jump right in and try to help someone and all your efforts work, but you are not entirely sure why.
PR Outlet Shopping: Think Global, Act Local
A major step in your public relations program is to find suitable outlets for your publicity material.
TDR Massage Protocol for Pain Relief
Tissue Density Restoration (TDR) massage was developed in response to my clinical observations over a number of years that musculoskeletal tissues experiencing pain are associated with an elevation in tissue density (TD) and once the elevated TD is reduced, the pain is alleviated.
Licensed Massage Therapist: Profession or Hobby?
Do you run your massage therapy practice as a profession or a hobby? This is a question every therapist should ask themselves.
Grow Your Massage Practice with Online Advertising
When it comes to growing your business, trust and referral-based marketing is ultimately going to be the deciding factor in your massage clinic's success.
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Insider's Insight

By James Edwards, DC

Current Article
About the Columnist

Other Articles

Texas Medical Association Denied
Texas diagnosis ruling: the "fat lady" has finally sung.
     August 1, 2013 (Vol. 31, Issue 15)
SOAP Notes: It's Time for a Cleaning
     May 15, 2013 (Vol. 31, Issue 10)
Court Defends DC Scope in Texas Again
     January 1, 2013 (Vol. 31, Issue 01)
The Subluxation Complex Saves Diagnosis in Texas
     June 3, 2012 (Vol. 30, Issue 12)
Primary Care: Be Careful What You Wish For
     April 9, 2012 (Vol. 30, Issue 08)
The Death of the CCE Cartel
     February 12, 2012 (Vol. 30, Issue 04)
What Happens in Texas Won't Stay in Texas
     January 1, 2012 (Vol. 30, Issue 01)
Drugs and Chiropractic: Exposing the Red Herring and the Trojan Horse
     September 23, 2011 (Vol. 29, Issue 20)
Seeing Around the Corner: Drugs Will Harm Your Practice
     August 26, 2011 (Vol. 29, Issue 18)
Exposing the CCE Charade
     April 9, 2011 (Vol. 29, Issue 08)
Will the Political Power Shift Put the Brakes on Obamacare?
     January 15, 2011 (Vol. 29, Issue 02)
The Profession Has Spoken ... But Will the CCE Listen?
     December 2, 2010 (Vol. 28, Issue 25)
What Is the CCE Trying to Pull?
     October 21, 2010 (Vol. 28, Issue 22)
ACA Reaffirms Drug-Free Position
     May 6, 2010 (Vol. 28, Issue 10)
State Board Bullies: Lessons Learned
     February 26, 2010 (Vol. 28, Issue 05)
When Asked to Give an Adjustment, Sometimes You Have to Say No
     October 21, 2009 (Vol. 27, Issue 22)
You Heard It Here First: Sleep Wellness
     August 26, 2009 (Vol. 27, Issue 18)
"My Aircraft"
Time to Take Control of the Plane
     July 1, 2009 (Vol. 27, Issue 14)
Blue Cross Blue Shield Hits Below the Belt
Downgrades chiropractors in Federal Employee Program.
     May 6, 2009 (Vol. 27, Issue 10)
Decompression Facts, Myths and Hyperbole, Part 5
Accept Insurance or Collect Cash?
     March 12, 2009 (Vol. 27, Issue 06)
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