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Dynamic Chiropractic – May 5, 2003, Vol. 21, Issue 10
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Dynamic Chiropractic

Chirologomania, Part 2 of 2

By Joseph Keating Jr., PhD

This continues my look at the phenomena of the chiropractic logophiles of the 20th century and their creations. Let's resume with the images of winged hands and lamps, long popular among chiropractic institutions and agencies:

 

image - Copyright – Stock Photo / Register Mark
Emblem of Texas Chiropractic College, 1930s.

image - Copyright – Stock Photo / Register Mark
A medallion struck to commemorate the CCE's first 50 years.

image - Copyright – Stock Photo / Register Mark
Emblem of Lincoln Chiropractic College, 1971.

 

Some institutional images have undergone metamorphosis. For example:

 

image - Copyright – Stock Photo / Register Mark
An abstract angel emblem of the LACC, 1980s and 1990s.

image - Copyright – Stock Photo / Register Mark
The LACC logo of the 1990s preserved something of the earlier abstract angel.

image - Copyright – Stock Photo / Register Mark
Vitaminerals employed this emblem for many years.

image - Copyright – Stock Photo / Register Mark
The angel's wings were indistinguishable from arms when LACC
became Southern California University of Health Sciences.

image - Copyright – Stock Photo / Register Mark
Original emblem of Canadian Memorial Chiropractic College (CMCC),
circa 1945.

image - Copyright – Stock Photo / Register Mark
CMCC has employed this derivative emblem for more than 50 years.

 

Some images and emblems have looked no farther than an institution's name or initials for inspiration:

 

image - Copyright – Stock Photo / Register Mark
Emblem of Anabolic Laboratories, a chiropractic supplier, circa 1969.

image - Copyright – Stock Photo / Register Mark
Vitaminerals employed this emblem for many years.


image - Copyright – Stock Photo / Register Mark
National College of Chiropractic deviated from its
earlier themes in this 1940 emblem.

image - Copyright – Stock Photo / Register Mark
Emblem of the Columbia Institute of Chiropractic, 1945
(forerunner of NYCC).

image - Copyright – Stock Photo / Register Mark
Logo of Pacific States Chiropractic College, circa 1978
(forerunner of Life College West).

image - Copyright – Stock Photo / Register Mark
Logo of Northern California College of Chiropractic,
circa 1978 (forerunner of Palmer College West).

image - Copyright – Stock Photo / Register Mark
Emblem of the Council on Chiropractic Education (CCE), 1990s.

image - Copyright – Stock Photo / Register Mark
NCMIC's initials sprouted a single wing.

image - Copyright – Stock Photo / Register Mark
The emblem of the Eastern Chiropractic Institute, 1929-30
(forerunner of the Chiropractic Institute of New York)
coupled initials with a vertebra and ribbon.

image - Copyright – Stock Photo / Register Mark
This early emblem of Cleveland Chiropractic College of Kansas City,
circa 1926, remained in use for many years.

 

The images from the Palmer school have been relatively stable and original:

 

image - Copyright – Stock Photo / Register Mark
The Palmer wyvern at attention...

image - Copyright – Stock Photo / Register Mark
... and adopting a more relaxed posture.

image - Copyright – Stock Photo / Register Mark
This image graced the front page of the Fountain Head News,
edited and published by B.J. himself for many decades.

 

Some images probably merit awards for originality, and some, perhaps, for inscrutability:

 

image - Copyright – Stock Photo / Register Mark
Emblem of Triton Insurance Company, a California malpractice writer
that challenged NCMIC in the 1960s.

image - Copyright – Stock Photo / Register Mark
Emblem of Logan Basic College of Chiropractic, mid-1950s.

 

My favorite logos are those employing images that seem to relate directly to the product, service or message being delivered:

 

image - Copyright – Stock Photo / Register Mark
Emblem of Pacific College of Chiropractic, 1910
(forerunner of Western States College).

image - Copyright – Stock Photo / Register Mark
This image appeared on early editions of William Trever's (1972)
expose of AMA documents dealing with efforts to "contain and eliminate"
the chiropractic profession.

image - Copyright – Stock Photo / Register Mark
This emblem for Activator Methods, Inc., was used for many years.

image - Copyright – Stock Photo / Register Mark
The Foot Levelers emblem has stood the test of time (pardon the pun),
and readily communicates the focus of the company's products.

image - Copyright – Stock Photo / Register Mark
A more recent symbol of Activator Methods, Inc.

 

However, the emblem that I would commend most highly for its simplicity, ingenuity and visual appeal is the one for Sherman College of Straight Chiropractic (SCSC):

 

image - Copyright – Stock Photo / Register Mark
The emblem of the SCSC suggests the flow of innate intelligence:
from above to down, and from inside to out.

References


Click here for previous articles by Joseph Keating Jr., PhD.

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