The Foundation for Chiropractic Progress (F4CP) has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends. The F4CP will jump-start the "Recommend One" campaign by providing marketing support in the form of advertising, public relations and social media, and Retired Brigadier General Rebecca Hasltead will serve as campaign spokesperson.
"Recommend One not only fulfills our mission, but also unites all sectors of the chiropractic profession under a common purpose – to ensure the future of chiropractic," said Kent S. Greenawalt, foundation chairman. "We are honored to bring forth such an important campaign, and look forward to its success." The campaign will formally launch during the Florida Chiropractic Association's National Convention & Expo in late August, according to Greenawalt.
While "Recommend One" is still in its earliest stages and the F4CP has not finalized details as of press time, the foundation "will look to establish partners in all areas to carry out the following sample activities":
Doctor and Student Initiatives
College Initiatives
State Association Initiatives
Media Initiatives
Vendor Initiatives
Initial development of Recommend One was prompted by an industry survey that suggests "doctors are willing and, in some cases, already choosing to recommend chiropractic as a career," said Greenawalt. "This campaign will provide complementary tools to doctors of chiropractic to educate prospective students."
Many relevant diagnostic signs are not performed deliberately by the examiner or by the patient at the examiner’s direction. They are observed as the patient reacts to their condition. Fortin’s finger sign, Minor’s sign, and Vanzetti’s sign are three examples of this principle.
On Feb. 1, 2024, two more legislators – John R. Carter (R-Texas) and Robert “Bob” Good (R-Va.) – co-sponsored the Chiropractic Medicare Coverage Modernization Act of 2023, bringing the co-sponsor total to 155, two more than the total achieved over the entire two-year congressional cycle in which identical legislation last appeared (2021-22).
While working at the Lovelace Medical Center in Albuquerque, N.M., one of the primary care physicians stated that imaging every patient prior to receiving chiropractic was not medically necessary. It was at that point I reconsidered the need for the imaging of every patient to avoid malpractice.
