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VOLUME 31, NUMBER 10
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Freeing the Heart: Protection of the Hip and Shoulder Joints
As we continue with this current series of articles on Freeing The Heart, if we consider the basic physiology of the human circulatory system, it seems evident that when the heart and lungs reach full expansion with a minimum of resistance, the heart will eject more blood and at a greater velocity.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Creating Lucrative Private Retreats that Heal You and Your Clients
Imagine that you've just wrapped up your most profitable day ever, leaving your treatment room with a check in hand for $1,500. How many clients would you have to see to earn that much in a day? Fifteen at $100 a session? Ten at $150? Six at $250?
Help in Understanding Parkinson's, Part 2
In part one of this series from the April issue, I presented an understanding of Parkinson's disease (PD), its symptoms and current medical treatment.

Key Nutrients for Maintaining Musculoskeletal Health
As a chiropractor, I fully appreciate the amazing potential of manual therapy. Whether that therapy is a chiropractic adjustment, therapeutic massage, or some of the many other effective body work options; people generally have a wonderful response.

Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
Massage Helps Hospital Patients Manage Pain
The authors of this publication, Adams and colleagues, suggest pain management within the acute care setting is a focus of empirical study by researchers, healthcare facilities and accreditation organizations throughout the United States.
Muscles as Team Players
Synergistic dominance occurs as "helper" muscles are recruited to take over function when a "prime mover" muscle fails, much like when a football coach calls in the substitute players when a key player is injured.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
What's Your Story?

It's all too simple, yet essential. The universal question that often times we're asked by clients when we start a massage session. At least, with the chatty ones looking for conversation.


Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Dealing with Painful Foot Injuries, Part 2
In part one of this two-part series, published in the April issue, we began talking about foot pain and discussed several different injuries that affect that area of the body. Now we're going to move on to give you practical tips for soothing the feet.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
Adventitious Tissue Structures of Elevated Tissue Density
A 12-year-old boy was brought into my clinic complaining of pain in his right heel, which impaired his ability to participate in sports, even to walk normally.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
The Power of Inhalation: Diffusing Essential Oils
When using essential oils as part of a massage practice, most of the focus goes on properties that can help relieve muscles and joints when applied topically.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
Judge Lifts Stay of Florida PIP Injunction
Circuit Court Judge Terry P. Lewis lifted an automatic stay of a temporary injunction against the Florida Personal Injury Protection law.
A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
The Massage Profession Must Continue to Evolve
Evolution is defined as any process of formation or growth, development, as well as a process of gradual, peaceful, progressive change or development by Dictionary.com.
Creative Strategies to Boost Your Business
Years ago I realized the truth behind the saying that the definition of insanity is doing the same thing over and over and expecting a different outcome. I find that so many people, either personally or professionally, are "insane" by that definition.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
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Dynamic Chiropractic – December 16, 2010, Vol. 28, Issue 26
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Dynamic Chiropractic

Ending 2010 With Unprecedented Media Coverage for Chiropractic

By Kent Greenawalt

I'm thrilled to inform you that the Foundation for Chiropractic Progress (FCP) recently announced a record-breaking event! Following publication of "Outcomes-Based Contracting: The Value-Based Approach for Optimal Health With Chiropractic Services" - a pro-chiropractic report by The Center for Health Value Innovation - the FCP generated unprecedented exposure to this major document in high-profile media.

CNBC.com, Forbes.com, MarketWatch.com, Newsday.com and WSJ.com all carried coverage of the report, which has since resulted in more than 22,000 headline impressions and hundreds of release views, including a feature on FierceHealthcare.com, the premier source of health care management news for executives in the health care industry.

As national exposure to the foundation's message continues to increase at a record pace, more contributors are pledging their support, membership in the foundation is growing daily, a new public service announcement (PSA) is in the works right now - and that's only a fraction of the activities that are currently underway to promote chiropractic to a nationwide audience. Here are just some of the other numerous efforts the FCP is taking on behalf of your profession:

PSA, Advertorial Numbers Climb

The advertorials, television and radio spots that have been created and produced by the foundation continue to generate mass exposure nationwide. Below is a listing of the most recent materials and their respective total audience numbers:

  • General Halstead TV PSA: As of Oct. 6, 2010, this spot had been broadcast 138 times in 29 different states, with an audience of 146,422,681.
  • Jerry Rice Radio PSA: As of Oct. 7, 2010, this spot had been broadcast 179 times in 38 different states, with an audience of 14,489,326.
  • Jerry Rice TV PSA: As of Oct. 6, 2010, this spot had been broadcast 141 times in 34 different states, with an audience of 157,963,116.
  • Jerry Rice Advertorial: As of Oct. 12, 2010, this release had generated 360 news articles in 24 different states, with a readership of 10,730,208.
  • Obesity Advertorial: As of Oct. 12, 2010, this release had generated 124 news articles in 17 different states, with a readership of 4,655,008.
  • Headache Advertorial: As of Oct. 12, 2010, this release had generated 268 news articles in 23 different states, with a readership of 10,137,792.

Print Campaign Pushes Forward

In my last column [Oct. 21 issue], I shared with you how the foundation had placed positive testimonials in three major national publications: The Wall Street Journal, Sports Illustrated and Working Mother. Here are five additional magazines/newspapers that have carried our professionally created advertisements recently:

  • Woman's Day (September): Circulation 3,966,414
  • Pro Football Hall of Fame Yearbook: (August, page 73): Circulation 550,000
  • San Francisco Chronicle (Aug. 16, 2010; Business section, page 5): Circulation 254,932
  • USA Today (Florida, Aug. 27, 2010, page 7): Circulation 127,684
  • Quad City Times (Aug. 11, 2010, page A8): Circulation 51,035

Fund-Raising Update

In addition to the foundation's successful campaign during the Florida Chiropractic Association Convention in August of this year, a number of new supporters, as well as some established ones, made recent noteworthy contributions to the FCP:

  • Multi Radiance Medical: Pledged $25,000.
  • Hygenic/Performance Health: Pledged $50,000, bringing its total contribution to more than $100,000.
  • Northwestern Health Sciences University: Pledged $30,000, bringing its total contribution to $85,000.
  • Parker College of Chiropractic: Pledged $15,000 and promised an additional $20,000 in 2011.
  • Chiro One Wellness Center (COWC): Submitted a check for $500 in the name of Dr. Fabrizio Mancini. This is in addition to COWC's contribution of $10,000 made earlier in the year.
  • Chiropractic Association of Louisiana: Pledged $6,000, bringing its total contribution to $32,000.
  • Southern California University of Health Sciences: Pledged $4,200, bringing its total contribution to $20,400.
  • Texas Chiropractic College (TCC): Pledged $3,000, bringing its total contribution to $14,000. In addition, TCC President Richard G. Brassard, DC, pledged $5,000 individually.
  • Western States Chiropractic College: Pledged $6,000, bringing its total contributions to $12,000.
  • International Chiropractic Pediatric Association: Endorsed the foundation and became a supporter.
  • World Congress of Chiropractic Students: Endorsed the foundation and made a contribution of $500.
  • Foot Levelers, Inc.: Total funds contributed by the company to date now exceed $1 million.

Car Raffle Continues

Don't forget that if you donate to the FCP today, you could soon be driving away in a 2011 Ford Mustang! Here's how it works: Every 2010 contributor will be given a chance to win. Each dollar you donate counts as an additional entry, so more dollars means more chances to win! You can make a pledge on the FCP Web site, fill out a pledge sheet or contact the foundation office (866-901-3427). The winner, to be announced at the 2011 Parker Las Vegas Seminars, will receive a two-year pre-paid lease of a new Mustang convertible. (Visit www.foundation4cp.com for complete contest rules.)

Make a Difference - Join Today

We need your help to reach more people and tell them about the many benefits of chiropractic care. Take a look at what you are doing to help your profession. Evaluate what you can do and then join the cause. No donation is too small, because every new contribution means one more chiropractor has decided to help their profession. Just think what we could accomplish together if every chiropractor joined the fight to get more positive press for the profession! Become a monthly contributor to have an impact on the public's perception of chiropractic. With your support, we can do so much more in 2011 to spread the good news to the general public.

To learn more about the Foundation for Chiropractic Progress or to arrange an automatic monthly donation, visit the foundation Web site or call (866) 901-3427. Support the FCP today.

Contact Information:
Foundation for Chiropractic Progress
P.O. Box 560
Carmichael, CA 95609-0560

Click here for more information about Kent Greenawalt.

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