With the Super Bowl only weeks away and football squarely in the public eye, the Foundation for Chiropractic Progress (FCP) has recruited more support from the National Football League for its ongoing public-relations campaign to promote the value of chiropractic care to the public. The FCP, which named NFL Hall of Famer Jerry Rice a spokesperson back in 2008, recently completed a video public-service announcement featuring the Washington Redskins cheerleaders. A print advertorial and 60-second TV spot are also in the works.
The video PSA, which also features commentary by Dr. Jay Greenstein, the official team chiropractor for the Redskins cheerleading squad since 1997, is being released at Parker Seminars Las Vegas in January 2011 and is available to all foundation members free of charge for use as a patient-education tool and/or for local television advertising. The video testimonial highlights the value of chiropractic care for cheerleaders and why chiropractic is a vital part of their training.
"I've experienced multiple injuries during my career as a cheerleader - everything from pulled hamstrings to sprains and even lower back pain - setbacks that chiropractic care [has] always helped me recover from," said Chelsea Causey, a third-year member of the Redskins cheerleading squad.
"People don't view cheerleading as a competitive sport, but you have to try out every single year in this industry and it takes a large toll on your body," added Amanda Mitchell, in her second year with the squad. "Without chiropractic care I would not have made it past my first year. After receiving treatment, I began to notice the pain starting to subside as well as improvement in flexibility during performances."
Amanda will join fellow Redskins cheerleaders Denise Medina and Barbra Beach at Parker Las Vegas to perform, sign autographs and make their presence felt at the FCP booth. Amanda and Denise appear in the video PSA.
Recent laws in New Jersey and California represent a disturbing trend that will negatively impact a practice’s ability to collect monies from patients, as well as expose them to significant penalties if the practice does not follow the mandatory guidelines to a T. Please be aware that a similar law may be coming to your state. The time to act is before the law is passed.
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Southern California University of Health Sciences has entered into an agreement with Pacific College of Health and Science whereby PCHS’ San Diego and Chicago campuses – including students, faculty, staff, and academic programs – will join SCU effective May 2026, pending regulatory approval. Founded in 1986 as Pacific College of Oriental Medicine, PCHS is not only the largest acupuncture / herbal medicine school in the U.S., but also offers integrative health curriculum in holistic nursing and massage therapy.
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