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VOLUME 31, NUMBER 10
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Alternative Health News
The Journey to Find the Cause of a Pain in the Butt
I hope that title caught your attention because I like to get you questioning and thinking before we begin. I'm going to be talking about a possibly new term I may have just coined: sports butt.
The Top 5 Supplements You Need for Self-Care
To propose a mere five supplements for self-care is a presumptuous task. But indeed, those of us in a position to advise others about their health, and offer healing touch, must attend to the proverbial "health thyself," if not heal, at least attend to.
Marketing Your Practice: A Lesson in Press Release Writing 101
There are certain things to bear in mind when creating a press release. At the top left, indicate who is sending out the release; in other words, the name and contact information of the person who will be in charge of receiving any phone calls from inquiring press members.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
Can There Really Be Too Much of a Good Thing? Never!
Convention and conference season is in full swing! So many incredible events are going on all over the country.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
VacuTherapies and Working With the Senior Athlete
There are more than 10,000 men and women between the ages of 50 and 90+ that gather every two years to compete in the National Senior Games. These athletes train year round in their chosen sport and participate in yearly local events in order to improve their skills.
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Pediatric Massage for Healthy Childhood Development
"Mommy, my tummy hurts!" This is commonly heard in many households throughout North America everyday. Childhood abdominal pain has many different characteristics and can be dull, sharp or feel like cramping.
The ABC's of Meeting with Physicians
Have you decided it is time to market your practice to physicians? It is inspiring to know that many physicians see fifteen or more patients a day and some practices have two or more doctors on staff.
Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


Specific Considerations when Massaging Seniors
On January 1, 2011, the first baby boomers turned 65. Every day since then, and for the next 18 years, 10,000 people will turn 65 according to the U.S. Census.
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
Technique Synergy: Blending Unique Combinations for Success
Specific techniques and modalities are the key tools of our profession. But as any artisan or craftsmen will tell you, each tool is only as good as the person using it.
The Relevant Way to Rank Your Massage Practice
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice.

A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
Temporary Injunction Granted in FL PIP Case
Circuit Judge Terry P. Lewis issued a partial injunction against the Florida Personal Injury Protection law, putting a halt - at least temporarily - to the portion of the law that requires a finding of an emergency medical condition as a prerequisite for payment of PIP benefits and that prohibits payment for services provided by massage therapists, acupuncturists and chiropractors.
Soft Tissue Tools Help Post-Natal Calf Pain: A Case Study
Do you use massage tools in your practice? Do you work with post-natal women? If so, this month's Massage Therapy Foundation (MTF) research column features a case study that might interest you.
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Dynamic Chiropractic – July 15, 2010, Vol. 28, Issue 15
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Get the Chiropractic Skeptics Out!

By Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher

On any given month, Google visitors conduct approximately 3.35 million searches on the word chiropractic and 1.83 million searches on the word chiropractor. When they do, the first page of the results usually presents the following:

  • Sponsored links - usually paid for by local doctors of chiropractic
  • Wikipedia Web page on chiropractic
  • National Institutes of Health Medline Web page on chiropractic
  • Our two national chiropractic associations
  • Local business results for chiropractic
  • Dynamicchiropractic.com and Chiroweb.com
  • Chirobase.org
  • Skepdic.com

In case you are not familiar with Chirobase.org, the site describes itself as: "Your Skeptical Guide to Chiropractic History, Theories, and Practices Operated by Stephen Barrett, MD, and Samuel Homola, DC." Needless to say, the information on the Web site is not very complimentary to chiropractic or to doctors of chiropractic, as you might expect if you've followed Dr. Barrett over the years.

The Skeptic's Dictionary's (Skepdic.com) chiropractic section begins with the following quote: "Chiropractic is the most significant nonscientific health-care delivery system in the United States," attributed to William T. Jarvis, PhD. It includes additional information suggesting chiropractic is ineffective and even shows tragic photographs of a patient who was reportedly injured by chiropractors.

Unfortunately, because these two Web sites hold positions on the first page of Google's chiropractic and chiropractor search results, some of the 5 million monthly Google visitors who use either of those two search terms will undoubtedly learn about chiropractic from them. If only we could get them off that first page.

Take Action

Girl kick-out Google has launched a new system that lets us decide which Web sites should be "starred results."  And while the folks at Google are not saying if these starred results will have an impact on search result rankings, my bet is that they will. With this new tool firmly in hand, here is the plan:

  1. Go to Google.com, enter the search term chiropractic and see if there are little blue stars just after the name of each Web site on the search results page.

  2. If the stars are there, simply click on the stars next to DynamicChiropractic.com, Chiroweb.com, your national association, chiropractic college, state chiropractic association, etc. Any Web site listed that you think does a good job of representing chiropractic on the Web should be starred, particularly those on the first page.

  3. If you don't see the stars next to the Web site names, you need to "Sign in." You can do that by clicking on the "Sign in" link at the top right corner of the Google Web page. If you have an account, simply sign in. If you don't, it will only take a few minutes to create an account. Once you do, you can sign in, search on chiropractic and select the Web sites you wish to star.

Anyone can do this. You can even ask your patients, friends and children to participate. This could have a big impact on which Web sites appear when people search for chiropractic. If enough of us participate, we could see Chirobase and Skepdic relegated to the second page of the Google search results, or even further back.

Take a few moments today to star the Web sites and let Google know which ones you find valuable. Hopefully, with enough people joining us, we will see changes in what 60 million searches reveal about chiropractic every year.

Read more findings on my blog: http://blog.toyourhealth.com/wrblog/. You can also visit me on Facebook.

Click here for more information about Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher.

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Dynamic Chiropractic
What concerns you most about physical therapists performing spinal manipulation?
Aren't adequately trained to do so
Reduces our potential patient base
Affects our standing with insurers
Reduces referrals from MDs
Compromises our "uniqueness"
Other
It doesn't concern me at all
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