If you look at the top of this page, you will see a new Web site listed: www.dynamicchiropractic.com. This is different than the previous issue (and countless issues before that), which listed www.chiroweb.com as the Web site. The reason for this change is in direct response to our profession's need to have a vertical Web site that is designed specifically as the online version of this publication.
If you have visited Chiroweb.com before, you've undoubtedly realized that it is a "portal" Web site designed for all visitors to learn about chiropractic, including content from the printed pages of Dynamic Chiropractic. Chiroweb.com enjoys great placement on the search engines and has received almost 2.8 million unique visits in the first six months of this year alone.
Dynamicchiropractic.com is designed more for the doctor of chiropractic, chiropractic student and chiropractic supplier. This is where you can essentially read Dynamic Chiropractic as you would in print, only sooner. You can peruse all of the 10,000-plus articles from previous issues by topic or search more specifically and find the latest news for your state, college or around the world.
The Web site is designed strictly for you, the DC reader, but with many online features. It contains Web casts, e-newsletters and even the ability to place articles on your own Web site with an RSS feed. (This might sound complicated, but it really isn't.)
Dynamic Chiropractic Canada
In addition, a new publication has just been launched for doctors of chiropractic and students who practice in Canada. The first issue of Dynamic Chiropractic Canada came out just last month. It reached more than 6,000 Canadian doctors of chiropractic, as well as students and suppliers. DC Canada is not a DC knock-off. It has unique Canadian news and content, with a distinct emphasis on Canadian and international chiropractic health care.
David J. Brunarski, DC, MSc, FCCS(C), has joined our editorial team to ensure the most complete coverage of Canadian news and events possible. In case you are unfamiliar, Dr. Brunarski is the current vice president of the Ontario Chiropractic Association and is well-published in both the political and the research arenas.
DC Canada is an important step in bringing the news to doctors of chiropractic outside the United States. As our profession grows globally, there is a growing need for all DCs to stay abreast of the situations shaping their practices.
Along with DC Canada comes the companion Web site, www.dynamicchiropractic.ca. Like dynamicchiropractic.com, this site allows DCs from around the world the ability to read about the important chiropractic news and events that are taking place in Canada.
The chiropractic profession has matured greatly over the past 113 years. The chiropractic profession in other parts of the world is just beginning to take shape and make efforts to advance. (See "Brazilian Chiros Take Action Against PTs" of this issue for the latest example of those efforts.) As our global chiropractic community grows, we need to stay informed about what is happening in other countries. We can work together and focus our restricted resources to oppose enemies and promote progress.
Click here for more information about Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher.