While I may have sounded like a broken record lately (or a broken CD, depending on when you were born), I want to alert you to the fact that the first issue of To Your Health is polybagged with this issue of Dynamic Chiropractic. This is the first issue of the publication that will be coming to your waiting room every month.
On page 37 of this issue of DC, you will find a list of the articles featured in the January issue of To Your Health.
Each issue of To Your Health will feature articles on various topics that apply to your patients, their health needs and the chiropractic care you provide. As you read page 37, you will see a list of some of the articles that will be featured in the February issue of To Your Health. Again, these articles are designed to inform your patients and equip them to discuss this information with their family members, friends and co-workers.
Finally, you will see that you can order additional copies of To Your Health. These additional copies can be added to your waiting room, provided to your new patients or mailed directly to all of your patients. To Your Health can be an effective way to educate new patients and their families about the value of chiropractic.
As I've mentioned before, please ask your staff to notice how your patients respond to this new publication. Please ask them to let you know what percentage of your patients read To Your Health and if they make any comments.
You also may want to ask your patients after a few days if they read the publication or are interested in articles about their health. You might want to reduce or even eliminate some of the other magazines in your waiting room, so your patients will be more likely to read and learn about their health through the pages of To Your Health.
During the first part of February, we will be e-mailing a survey to approximately 25 percent of the doctors of chiropractic in the U.S. If you receive one of these surveys, please be sure to give us your input. This will provide great feedback that we can use to improve the publication.
Our goal is to partner with you to educate your patients about the value of the chiropractic services you offer. We want your patients to understand that you are their primary resource for health information. We know that as we educate all chiropractic patients, they will place a greater value on chiropractic. They also will become better ambassadors for chiropractic care to those who still don't understand the importance of chiropractic in their overall health and wellness.
Thank you for your support of this effort. If you haven't already done so, please make sure To Your Health has been put in your waiting room.
*To Your Health is offered to U.S. doctors of chiropractic only. If you would like to review the articles and information offered in To Your Health, please visit www.toyourhealth.com.
Click here for more information about Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher.