To Your Health: Coming to Your Waiting Room on Jan. 1, 2007

By Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher

What if your patients...

⇒ really understood the value of the chiropractic care you provide?

⇒ were encouraged to ask you about all of their health concerns?

⇒ were more informed about the various other forms of care you offer?

For almost 24 years, Dynamic Chiropractic has been providing doctors of chiropractic with the most current news and information affecting the profession.

Our mission expanded 10 years ago when patients and consumers suddenly became the primary visitors to ChiroWeb.com, seeking information about chiropractic. Consumer interest has steadily grown since then; today, there are upwards of 500,000 unique visitors per month to ChiroWeb.com and almost 170,000 subscribers to the biweekly consumer e-mail newsletter.

But this is only scratching the surface. We need to reach the entire world with the message of how chiropractic plays a role in their health and in the health of their family members.

Sadly, the people most likely to spread that message, our chiropractic patients, are frequently ill-equipped to talk about chiropractic. They don't necessarily understand how chiropractic works or even appreciate the fact that chiropractic is for more than back pain. Our patients just don't have the big picture about chiropractic's role in their health.

Worse yet, recent surveys we've conducted with chiropractic patients suggest they don't see their doctor of chiropractic as an authority on their health. In far too many cases, patients have minimalized their chiropractor as someone they see only when they have back pain.

If our patients don't understand the importance of chiropractic and its role in overall health and wellness, how can we expect to reach the consumer public? This is the mission behind a new MPAmedia publication called To Your Health: to educate and inform the chiropractic patient. Here's what you need to know about this exciting new opportunity to educate your patients on the value of chiropractic care:

• To Your Health is a high-quality, all-color magazine specifically developed to inform chiropractic patients about chiropractic, nutrition, wellness and other forms of care you provide in your office.
• To Your Health will arrive in your office at the beginning of each month with your issue of Dynamic Chiropractic. It will be sent to the approximately 60,000 DCs in the United States, free of charge. All you (or your office manager) have to do is open the poly-bag, place To Your Health in your waiting room and keep Dynamic Chiropractic for your own reading.
• To Your Health will be written and designed to educate your patients to:
  • better appreciate the care you provide;
  • better understand the role chiropractic plays in their health;
  • better recognize you as the expert in their health; and
  • better understand the other forms of care you offer.

You're the doctor. Your focus is, and should be, providing the best care for your patients. To Your Health has been created to talk about chiropractic and health in a way that will give your patients better understanding and encourage them to ask you questions about their health. It's a partnership that will spread the message of chiropractic across the country ... but it will begin with our own patients.

DMP Jr.

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Click here for more information about Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher.