Dynamic Chiropractic

Dynamic Chiropractic Facebook Twitter
Help Contact Us
Dynamic Chiropractic Canada
Dynamic Chiropractic
VOLUME 31, NUMBER 10
Search Extended Search
Find
Advanced Search
Wellness Blog
Dynamic Chiropractic PracticeINSIGHTS
DC Deals & Events
Newsletter
Browse Editorial Topics
Current Graphic
Previous Graphs
Alternative Health News
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
The Relevant Way to Rank Your Massage Practice
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice.

Technique Synergy: Blending Unique Combinations for Success
Specific techniques and modalities are the key tools of our profession. But as any artisan or craftsmen will tell you, each tool is only as good as the person using it.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
The Journey to Find the Cause of a Pain in the Butt
I hope that title caught your attention because I like to get you questioning and thinking before we begin. I'm going to be talking about a possibly new term I may have just coined: sports butt.
You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
Pediatric Massage for Healthy Childhood Development
"Mommy, my tummy hurts!" This is commonly heard in many households throughout North America everyday. Childhood abdominal pain has many different characteristics and can be dull, sharp or feel like cramping.
Can There Really Be Too Much of a Good Thing? Never!
Convention and conference season is in full swing! So many incredible events are going on all over the country.
Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


Marketing Your Practice: A Lesson in Press Release Writing 101
There are certain things to bear in mind when creating a press release. At the top left, indicate who is sending out the release; in other words, the name and contact information of the person who will be in charge of receiving any phone calls from inquiring press members.
The ABC's of Meeting with Physicians
Have you decided it is time to market your practice to physicians? It is inspiring to know that many physicians see fifteen or more patients a day and some practices have two or more doctors on staff.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
The Top 5 Supplements You Need for Self-Care
To propose a mere five supplements for self-care is a presumptuous task. But indeed, those of us in a position to advise others about their health, and offer healing touch, must attend to the proverbial "health thyself," if not heal, at least attend to.
Temporary Injunction Granted in FL PIP Case
Circuit Judge Terry P. Lewis issued a partial injunction against the Florida Personal Injury Protection law, putting a halt - at least temporarily - to the portion of the law that requires a finding of an emergency medical condition as a prerequisite for payment of PIP benefits and that prohibits payment for services provided by massage therapists, acupuncturists and chiropractors.
A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
Specific Considerations when Massaging Seniors
On January 1, 2011, the first baby boomers turned 65. Every day since then, and for the next 18 years, 10,000 people will turn 65 according to the U.S. Census.
Soft Tissue Tools Help Post-Natal Calf Pain: A Case Study
Do you use massage tools in your practice? Do you work with post-natal women? If so, this month's Massage Therapy Foundation (MTF) research column features a case study that might interest you.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
VacuTherapies and Working With the Senior Athlete
There are more than 10,000 men and women between the ages of 50 and 90+ that gather every two years to compete in the National Senior Games. These athletes train year round in their chosen sport and participate in yearly local events in order to improve their skills.
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Facebook
Dynamic Chiropractic – February 11, 2002, Vol. 20, Issue 04
Dynamic Chiropractic
Printer Friendly Email a Friend PDF RSS Feed
Share |
Dynamic Chiropractic

Broadcasting the Wonders of Chiropractic

By Kent Greenawalt

ROANOKE, VA - If you lived in Iowa some years ago, you may remember a radio and television station with the call letters WOC. WOC stood for "wonders of chiropractic," and the station was the brainchild of B.J.Palmer. It was B.J. who coined the term "broadcasting" from the farming method of sowing seeds for growth. B.J. Palmer was "broadcasting the wonders of chiropractic."

Wouldn't it be terrific if we could take it one step further and broadcast the wonders of chiropractic in a more direct way? People need to know how crucial chiropractic care can be to maintaining an active, healthy lifestyle. Even back then, Foot Levelers focused on promoting and serving chiropractors and their patients. However, in celebration of Foot Levelers' 50th anniversary, we are forming a new working group called the Foundation for Chiropractic Progress (FCP).

The FCP had their first meeting on December 11, 2001 to hone key points and polish message delivery during media interviews. FCP defined its mission "to create and raise a higher awareness level for the public about chiropractic." Of course the ultimate goal is for more people to make appointments to see chiropractors.

The foundation is the action group for broadcasting these messages during a major nationwide public awareness campaign for chiropractic to be launched in early 2002. Funded by Foot Levelers, this exciting and educational campaign will target consumer magazines, newspapers, and wire services with a goal of getting at least 24 national exposures.

The campaign, a gift-back-to-the-profession from Foot Levelers in celebration the company's 50th anniversary, will be carried out by the FCP and a large independent public relations firm. Chiropractic is health care's best kept secret. It's time for chiropractic to move forward and we are putting a substantial amount of funding and energy into making it happen.

The FCP consists of six-members: Dr. Carl S. Cleveland III; Dr. Peter Ferguson; Dr. Jerilyn Kaibel; Dr. Louis Sportelli; Dr. Terry R. Yochum; and myself.

Calling for Case Studies

We need your help to accomplish this get the word out! Although we have key messages defined and the foundation in place, we're in dire need of chiropractic success case studies to share during media interviews and for positive press.

We need case studies in all areas of chiropractic care: from pregnant mothers to athletic care to geriatric chiropractic cases. Please take the time to send us one of your favorite success stories. If every doctor sent us one case study, we'd have more than enough information for helping us educate the public regarding the wonders of chiropractic. Let's show them the wonders we all experience every day!

There is a void in today's media coverage of chiropractic, and we plan to fill it. Only one in 10 Americans visit a chiropractor, and we all want the other nine to become patients. Here's an opportunity for everyone to pitch in and help!

Table 1. Sample Format for a Short Case Study

Contact Information

Case Summary

 Include your name, phone, and email in case we
have questions.
Write a one or two-sentence description summarizing the
case and explaining why this case is notable.
The Patient Age, occupation, family history, and anything that could
have had an impact on this case (hobbies, accidents,
activities, etc.)
The Symptoms What prompted the patient to come in?
The Problem What did you observe? How does the symptom deviate
from normal? Why was this particular case interesting to
the doctor? What caused the problem?
The Treatment What was the treatment? (Step-by-step.) What did it
entail? Why was this particular treatment chosen over
others? What barriers to treatment did the doctor encounter?
The Results What were the results? What do they suggest? What
worked especially well? What didn't work so well? What
should other chiropractors learn about after reading this case?
References Include any references you'd like to include for helping
others find information about this same problem?

Please send your case studies to:

The Foundation for Chiropractic Progress,
P.O. Box 12611
Roanoke, VA 24027

Finding Patients in the Public: A Consumer Study

As part of this effort, Foot Levelers has funded a scientific research study to examine public perceptions and beliefs about chiropractic. The study encompassed over 600 respondents over the age of 18 in a variety of economic levels, educational levels, and racial/cultural backgrounds.

The results of the study (which are still being compiled) will be used to target consumer daily news periodicals and magazines throughout the year.

For more information, call Foot Levelers at 1-800-553-4860 (from Canada: 1-800-344-4860).

Kent Greenawalt
president and CEO of Foot Levelers

Click here for more information about Kent Greenawalt.

Dynamic Chiropractic

Dynamic Chiropractic
Printer Friendly Email a Friend PDF RSS Feed
Share |
Dynamic Chiropractic
Dynamic Chiropractic
comments powered by Disqus
Dynamic Chiropractic
What concerns you most about physical therapists performing spinal manipulation?
Aren't adequately trained to do so
Reduces our potential patient base
Affects our standing with insurers
Reduces referrals from MDs
Compromises our "uniqueness"
Other
It doesn't concern me at all
DC News Update
Newsletter
Sign Up for Our Webinars
Sign Up for Our Webinars
To Your Health
Newsletter

 

To report inappropriate ads, click here.